Biz Buzz

July 18, 2011

Logging on to Facebook, Twitter, and LinkedIn have become a part of our daily lives as the world of social media and networking is evolving rapidly before our eyes. While LinkedIn is normally used for business purposes, Facebook and Twitter provide users the opportunity to share much of their ...

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Internships are a great way to get your foot in the door regardless of where you are in your career. While many people think they are only suited for students or those right out of college, they can be equally effective for those changing careers or reentering the job market after a prolonged ...

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College graduates from the class of 2011 have at least one thing in common: they are faced with the difficult task of landing their first, all-important job. While some recent graduates have had their first job lined up for months, many are just starting to tackle this daunting task. This can be ...

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Your boss calls you into his office and he says, “I'm sorry the company has decided to reorganize. As a result we have done away with your position.” Does that sound familiar?  Whether the boss said layoff, re-engineered, right sized, let go or just plain fired, there are several things you ...

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Since this is my first column of the New Year, I thought I would write about those pesky resolutions that you have for yourself and your business. But wait, today is Groundhog Day…isn’t this a little late. Not exactly! Just like the movie with Bill Murray, do you find that your resolutions don’t ...

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Let me confess right up front, new legislation that alters the tax code just baffles me. I often wonder if the legislators, accountants and lawyers who write this stuff, ever realize how confusing it can be to the little business owner trying to survive a tough recession. In fact, I think this ...

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Last week I discussed social media and how you can leverage it for your business. This week I am going to alert you to some of the scams that are out there so you can protect yourself against them. Social media can be an important element of your marketing strategy but you need to have appropriate ...

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Sharing the company's finances with your organization might seem like a bad idea at first, but the benefits to your organization can be significant. Accounting transparency breeds trust among your staff and can offer concrete benefits. Aside from simply fostering a greater sense of solidarity among ...

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While most of us aspire to a peaceful work environment, the reality is that conflict is a normal part of the workplace. It is important as a business owner to plan for these times and maintain a positive attitude to navigate these situations and prevent them from escalating. In fact, if handled ...

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Every interaction a member of your team has with a client or supplier should reflect an attitude and practice consistent with your business' mission statement and values. You have a particular vision for how you want your business reflected in the behavior of your staff and salespeople, and there ...

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Whether you have always dreamed about owning your own business or just recently decided to take the plunge mid-career, launching your own business can be one of the most rewarding efforts you'll ever undertake. However, getting started can be daunting, so here are a couple of tips to help you take ...

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Now that the House voted to approve the healthcare bill on Sunday and sent its reconciliation package to the Senate, it appears that this legislation will be signed into law by the President within the week. What can small businesses expect with this new law? Here are the short and long term ...

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My business partner Sandi and I are both working moms. We know what it's like to be at a meeting when the phone rings and the school nurse needs you to come and get your sick child. You need to leave work immediately but your boss is relying on you to stay and complete a key project. You are ...

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If you are like most business owners, you were probably happy to say good-bye to 2009. Unless you specialized in bankruptcies, outplacement services or going green, I think most of us thought it was a tough year. However, I always get excited at the prospect of a new year since it brings a clean ...

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In my last column, I spoke about the credit crisis and its impact on small businesses. As many of you know, a large number of companies have had their lines of credit cut or reduced and financing has been very difficult to secure. In these times, what's a business owner to do? Here are several ...

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Mention the bank bailouts to small business owners and you can hear their frustration. While it has been over a year since the government launched the TARP program to save the banking industry, lending to small businesses is still more stringent than ever. This is perplexing given the government's ...

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Are you confused by Facebook, LinkedIn, Twitter, and all the rest? Especially how to make it work for your business? I was too but then I decided to learn more about social media and how I could make it work for my clients and my business. My advice is to start slowly and become familiar with each ...

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Who Needs a Marketing Plan? The simple answer is every business owner needs a marketing plan. (Job hunters should also take note, a plan can work equally well in organizing your search efforts.) I know many of you are now thinking, "I don't have the time or money for a plan." However, a marketing ...

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In my last column, I discussed the importance of a marketing plan and understanding your most efficient channels to reach your customers. This week, let's look at some channels that are low cost and even free -- yet highly effective. Perfect for these challenging times! Job hunters, you might also ...

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Since this is my first appearance on The Alternative Press, I thought I would share a bit about my background and the focus of the column. I am a small business owner who is passionate about issues and challenges that business owners' face. Like many of you, I started my company after leaving a ...

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