NEW PROVIDENCE, NJ - Village Shopping Center was abuzz with excitement as the red carpet was rolled out for guests attending the YK Salon Grand Opening festivities at 1274 Springfield Avenue on Saturday.
With the sound of live music, balloon towers and canopies -- shoppers were drawn to the celebration. Under the canopies were glam stations where tweens, teens and adults, alike, received special treatment. Complimentary hair touch-ups were offered, including color streaks and curls by YK Salon stylists.
Guests walked the red carpet and were given tours of the new salon while the owners and staff had the chance to meet and mingle with the community. Each guest left with a 20 percent coupon for future services. In the evening, the festivities continued with a private gathering of family and friends.
This is Yoni Kreger's (YK) second salon in New Jersey. He owned his first salon in Tel Aviv at the age of 21 and sold it to move to New York. In Manhattan, he worked for a large hair salon chain before opening his own salon in SoHo in 2012. There, he worked with celebrities and behind the scenes of New York Fashion Week. After moving his young family to South Orange in 2014, Kreger opened his next salon in his new hometown. As he says, he left his salon in SoHo to come to SOMA. He brought his New York City expertise across the Hudson and established the YK Hair Academy and launched the Silk Road Haircare line of products—only available at YK Salon.
Now, Kreger has partnered with Wendy Bond, an internationally acclaimed master colorist. Bond is a 2010 winner of the North American Hairstylist Association (colloquially known as NAHA) and a former National Director of Education for Lakmé, one of the premiere color brands in the United States. Her work has been featured in virtually all the top trade publications, including The Colorist, Behind the Chair, Beauty Launchpad, and Modern Salon. Together, Kreger and Bond bring a collective 40 years of salon and hairdressing experience to the YK Salon New Providence location.
YK Salon is located at 1274 Springfield Avenue. For more information or to book your appointment, visit www.yonikregersalon.com.