NEWARK, NJ - Products made by Newark entrepreneurs will be on display at the Greater Newark Convention and Visitor's Bureau to promote a unique incentive program for shopping locally. 

Artwork from Gallery Aferro, hair and skin products from Love Yourself All Natural and clothing from Off the Hangar are a few of the products currently on display. 

The visitor's bureau -- located at 58 Park Place in the city’s Downtown -- is a private nonprofit that works to market Newark to tourists for the city. The display is a way to get people to participate in Shop Newark, a special rewards program for renters or commuters who buy local products. 

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“Visitors are seeking destinations that speak to its history, culture, and authenticity of the destination. Newark is filled with local designers, artisans, and craftsmen, who have created quality, authentic products that are attractive to the community and the public to enjoy,” said the visitor's bureau president and CEO, Karin Aaron.

“Carrying ‘locally-made products’ in the Visitors Center will complement tourists’ and visitors’ experiences in the city and allow them to take a little bit of Newark back home.”

The Shop Newark initiative includes 40 local businesses. Participants must register for a special Shop Newark card to receive the benefits, which also includes discounts at local retailers and rebate checks. 

The program was created in 2018 by Forward Ever Sustainable Business Alliance, which works to promote the city as well. Shop Newark is aligned with the Mayor Ras Baraka’s economic strategy -- Newark 2020: Hire, Buy, Live Local -- which to enhance employment and residency in the city. 

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The visitor's bureau and Forward Ever are now working together to expand the Shop Newark program to include more businesses. The visitor's bureau is also working to bring local products to Newark Liberty International Airport, said a visitor's bureau spokeswoman.

"We lose millions of dollars from our local economy when consumers travel to other communities to shop,” said Forward Ever Executive Director Karen Brown Stovell. “This is a win-win proposition. Local entrepreneurs and makers benefit from increased business and visibility, Shop Newark participants benefit from financial incentives, and our local economy benefits from the jobs created when the money from our paychecks remains in Newark.”  

Shop Newark is sponsored by Prudential, and the Newark Community Economic Development Corporation (NCEDC). It is managed in partnership between Forward Ever, Fincredit Inc, NCEDC and the City of Newark. 

The Visitor’s Center is open Monday through Friday from 9 a.m. to 5 p.m.

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