NEWARK, NJ -- TAPintoTV recently attended the second annual VOICE Summit, the world’s largest voice-tech conference held on the campus of the New Jersey Institute of Technology. We spoke to audio post engineer Steve Lack about the changes in voice technology and how these new applications are changing the way we communicate.
“This looks like the new frontier,” said Lack. “There’s so much going on with flash briefings, and podcasting and voice recognition,” he continued. “With the voice world with Alexa and Siri and Hey Google,” Lack said, “part of the branding package is the audio. Now they’ve become more important than ever with audio-only applications.”
“The biggest growth potential is in the voice-over market,” said Lack. “Agencies now are going to be looking and brands are looking for that distinctive, branded voice.”
Lack also handles business development for Mandy.com on the East Coast. Mandy connects producers looking for talent and voice-over artists with freelancers looking for work. “The thing about living in the 21st century is you don’t have to be in any particular place to do a job anymore,” he said. Lack himself often works remotely out of his home studio in Richmond, Virginia. “This whole convergence of technology with creativity means you don’t have to find somebody who’s within 100 miles of you anymore,” he said.
“The more options you have and the more places you can go,” Lack added, “from a work standpoint, you’re going to get more work, and from a client standpoing, you have so many options to find the exact right person to work with.”