NEWTON, NJ – In an ongoing partnership, Newton Town Manger Thomas S Russo Jr announces a new shuttle bus service to move people from the campus of Sussex County Community College and Thor Labs to the downtown Spring Street area. The program is slated to begin on November 2.
“It is the implementation that is new,” said Russo in a recent interview, “the concept has been discussed for years.”
The new shuttle will make use of the older of the two busses owned by the town. The five loops will run from 11 a.m. and run until 2 p.m. with stops that include:
- The Performing Arts Center and E building on SCCC campus,
- Dominick’s Italian Restaurant and Pizzeria on Clinton Street,
- Krave and Thor Labs on Sparta Avenue,
- Spring Street
- Hayek Market and Authentic Pizza in the Plaza on Mill Street.
Riders must present student identification or Thor Lab identification to make use of the free service. “The idea,” according to Russo, “is to get people off of the campuses that anchor either end of town, to come into the town to shop and eat.”
“Many people do not want to have to move their cars,” said Russo. This initiative allows them to take advantage of Newton’s downtown without giving up their parking space.
“Eventually we will look to expand depending on demand,” said Russo. Newton will also look to optimize additional opportunities including possibly making use of advertising space on the shuttle bus.
This is Russo’s most recent effort to revitalize Newton’s business district, calling Spring Street the “incubator” for new initiatives. Supporting the partnership with the college, the municipality has added banners proclaiming Newton a College Town and bike racks to encourage students to come into town to patronize local businesses.
It is set to start as the holiday shopping season begins.