NEWTON, NJ—Since August 21, the Newton Police Department has been participating in the 20-day, high visibility campaign, “Drive Sober or Get Pulled Over”.

The campaign is a partnership with the National Highway Traffic Safety Administration to curb impaired driving and save lives. From August 21, until September 7, Labor Day, law enforcement officers nationwide will be showing zero tolerance for drunk driving.

“During this time frame, the Newton Police Department has scheduled extra patrols on the road for the specific purpose of making a concerted effort to drastically reduce the toll of drunk driving”, said Patrol Lieutenant Robert Osborn.

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The research that has been done has shown that visible enforcement has a high affect rate on deterring impaired driving. In order for drivers’ behavior to change, they must realize that the risk of being caught is too high. That is what this campaign is trying to invoke in drivers. After all, prevention is the goal of this campaign, not arrest.

“As a result, the Newton Police Department has arranged for officers to conduct 14 separate details during the span of the enforcement campaign for the sole purpose of preventing individuals from operating motor vehicles while under the influence,” said Osborn.

Newton is one of the six police departments in Sussex County to have received money totaling $5,000, which will cover the overtime costs for conducting the details.

Tap into Newton wants to remind everyone to drive safe and smart this weekend and to have a happy and safe Labor Day weekend.