NEWTON, NJ—Despite the chilly weather on Saturday, the Grand Opening of Shana Bridal on Spring Street received the warmest welcome from the residents of Newton.

Mayor Sandra Diglio, Weichert Realtor Rachel Bucci, Greater Newton Chamber of Commerce Executive Director, Michele Egan, Town of Newton Community Development director, Kimberly Williams, owners of Newton’s Maxwell & Molly’s Closet, residents from Newton and Cheryl Krouse from Congressman Josh Gottheimer’s office were all on hand to officially open the business.

The owner of the newest addition to Spring Street is Lisa Dorenfast, moved to Newton three years ago with her then boyfriend, now husband.

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“I fell in love with this area because I had a short stent in Michigan where tons of lakes and a similar atmosphere and it snowballed into moving back home because parents were getting older, so now I planted my roots in Newton and I thought it was time to open up my business, Shana Bridal,” Dorenfast said.

She originally started online flipping clothes, but it soon evolved into "how to find a good dress." Dorenfast used her own experience as a bride and found that it was challenging accessing affordable dresses.  

“There are dresses you can try to buy online, but that’s an 'all sales are final' gamble and you don’t know if that will work for you.” she said. “That way there are affordable dresses, great designers. You can come here and try it on and get the experience that I wish I had gotten myself. It has been a really fun ride and I have learned a lot. I am really excited to be on Spring Street because there is a good build up about the town. I am very excited to be in the town and a part of the community, especially at this time that its getting revamped and new business are opening, it’s a great synergy and I am just so happy about all the warmth and support I have felt from everyone.”

After a tour of the shop and some hors d'oeuvres, the official ribbon cutting ceremony began outside the store.

Egan said a few words before Dorenfast cut the red ribbon to official welcome Shana Bridal to the Town of Newton.

“It is my sincere pleasure to welcome you to the official ribbon cutting ceremony for Shana Bridal," Egan said. "We are passionate about growing and improving this downtown district, so the addition of a retail establishment such as Shana Bridal to this area is both inspiring and gratifying to those of us working hard every day toward this mission."

Krouse presented Dorenfast with a congressional certificate from the Congressman’s office.

Dorenfast, accompanied by her parents, husband Javier and all those in attendance, cut the red ribbon and cheers, clapping, and a few horns honking could be heard all over Spring Street.

"Successful businesses are truly the backbone of and provide much of what a thriving community need," Egan said.  "Lets all work together to ensure Shana Bridal can grow and thrive here in Newton and in turn, support our community for many years to come.On behalf of the Greater Newton Chamber of Commerce and all its members, I offer you Lisa, our continued support, and wish Shana Bridal nothing but success."

Shana’s Bridal is located at 188 Spring Street in Newton. The hours of the store are as follows:

  • Sunday: 10 a.m. - 1 p.m.
  • Monday: closed
  • Tuesday: 10 a.m. - 5 p.m.
  • Wednesday: 10 a.m. - 5 p.m.
  • Thursday: 10 a.m. – 7 p.m.
  • Friday: 10 a.m. - 5 p.m.
  • Saturday: 10 a.m. - 5 p.m.