Business & Finance

Guest Column

Do you have a marketing plan? Let's Create One

b6a4a42fd845068e9ce0_marketing_plan.jpg
How can TAPinto help you in your marketing plan? Contact me at bpeer@tapinto.net for more information.
b6a4a42fd845068e9ce0_marketing_plan.jpg

In this weekly series, we will walk through the process of how to fit TAPinto into your marketing plan. 

Not only are we the premiere marketing platform for many businesses, we also are the source of getting the message out to our community for municipalities, organizations, schools and teams. We also are the source for promoting community events, as well as providing recognition to citizens for their civic, academic and athletic achievements. 

If you are reading this, I have to assume you have already signed up to receive our FREE newsletter in your inbox, and like us on Facebook, follow-us on Twitter and have easy access to our TAPinto app on your mobile device. You know where to find us! 

Sign Up for E-News

Many people come to me overwhelmed with the many marketing options within TAPinto -- from the business directory, event listings, publishing content and the many marketing opportunities for advertising and sponsorship on our site. 

Let's get to the point when it comes to a marketing plan -- you want more clients that generate more revenue. Organizations want more people attending their events and more donations dollars coming in. We all want to be known and we want instant gratification.

First, you need a plan!

Do you have a marketing plan? Who has time, right? Well, from experience, you won't reach your potential without a plan.

You know you need to market your company or organization, but you're too busy to go beyond the quick self-promotion here and there with an email or Facebook post. Marketing is work.

Let's take it step by step.

Start with a calendar! 

Having a plan in place that outlines your marketing activities on a month-to-month basis assures that a steady stream of promotion enters the marketplace, keeping you in the minds of your satisfied customers, but also attracts new ones. The more people that hear about your company or organization, the more likely people wil become curious.

A marketing calendar is exactly what it sounds like: a plan that covers your marketing activities for the entire year. It requires some initial investment in time and resources, but it pays off later. The time when the marketing calendar is most useful is precisely the moment you have the least time to think about promoting.

  • When is your peak demand? Determine whether demand will rise or fall during different times of the year, such as holidays, annual events, or seasonal needs.  
  • Does your business or organization have seasonal products or events that need promotion?
  • Consider more than just e-mail and social media - look at writing educational and informative articles, blogs, and creating videos. Rule of thumb --  make sure you are interesting in your own message. Just like any article I write -- if it bores me, it will bore my readers.

Start now and jot down a monthly plan of action of what you can do to keep your business or organization in the eye of existing clients and potential clients. What would you like to sell now? What is coming down the road that may interest potential clients? Think ahead. 

Get to work, and put your calendar together. I personally like Google calendar because it interacts with email and you can input recurring events -- but any calendar will do. 

Keep in mind, the goal is to keep your existing clients engaged and attract new clients to be intrigued and want to get to know you better.

Consider how TAPinto can be your platform to promote your events, publish your articles and advertise your business. A partnership with TAPinto will create traffic, generate interest and capture quality leads for your business and organization. It's up to you to close the deal and delight.

For more information on these and other opportunities, contact bnemcek@tapinto.net.

The opinions expressed herein are the writer's alone, and do not reflect the opinions of TAPinto.net or anyone who works for TAPinto.net. TAPinto.net is not responsible for the accuracy of any of the information supplied by the writer. Click here to submit a Guest Column.

TAP Into Another Town's News:

Sign Up for E-News

North Plainfield/Green Brook/Watchung

Memorial Day Weekend Travels Kick off Summer 2018 in the Long Beach Island Region

May 25, 2018

LONG BEACH ISLAND, NJ - With much anticipation for warmer weather, longer days and salty seas, visitors flock back each year to the Long Beach Island Region to enjoy the many pleasures this resort area brings.

The Southern Ocean County Chamber of Commerce operates a fully staffed visitor center, who always sees demand for customer inquiries rise either through their digital platforms, ...

Podcast: The Royal Wedding Through the Eyes of a Brit

In our May 18 podcast, Giles Bootheway, a British citizen who teaches at St. Bonaventure University, shares his thoughts on the Royal Wedding with TAPinto Greater Olean Co-editor Richard Lee.

PLAY

Sign Up for E-News to get top stories delivered daily to your inbox. 

Download the FREE TAPinto App!  Click here for Android - Click here for iOS to get ...

Charity Golf Tournament to Benefit Parkland Cares and the Jason Taylor Reading Room, May 17 -Travels Charity Spotlight -

PARKLAND, FL - Parkland Cares will hold a Charity Golf Tournament on Thursday, May 17 at Parkland Golf & Country Club, with 100% of the proceeds going to the Jason Taylor Reading Room and Parkland Cares.  The event is presented by Steven Douglas and former NFL player and Hall of Famer Jason Taylor will be in attendance.

Howard Dvorkin, CPA, is chairman of Debt.com and a 30-year ...

Food to Travel For - Two Jersey Shore Dining Hot Spots in National Limelight for Specialty Eats

BELMAR, NJ — Two Belmar specialty eateries have made the national food-hopping map. Coney Waffle Ice Cream and Sweet Shop on Ocean Avenue and Hoagitos in Belmar Plaza are featured this month on television shows touting what makes them stand out from the rest.

The over-the-top ice cream creations of Coney Waffle are in the spotlight in Viceland’s “The Ice Cream Show” in ...

Memorial Day Weekend Travels Kick off Summer 2018 in the Long Beach Island Region

May 25, 2018

LONG BEACH ISLAND, NJ - With much anticipation for warmer weather, longer days and salty seas, visitors flock back each year to the Long Beach Island Region to enjoy the many pleasures this resort area brings.

The Southern Ocean County Chamber of Commerce operates a fully staffed visitor center, who always sees demand for customer inquiries rise either through their digital platforms, ...

Belmar Mayor Grants ‘Larry the Lobster’ His Freedom to Kick Off New Jersey Seafood Festival

BELMAR, NJ — Belmar Mayor Brian Magovern wasn’t going to let the rough ocean surf and high winds get in his way yesterday of pardoning “Larry the Lobster” to begin the New Jersey Seafood Festival.

Instead, Magovern moved the May 18 event from the Fifth Avenue beach to the quieter waters of the Shark River Inlet. Accompanied by a small group of borough officials and ...

Food to Travel For - Two Jersey Shore Dining Hot Spots in National Limelight for Specialty Eats

BELMAR, NJ — Two Belmar specialty eateries have made the national food-hopping map. Coney Waffle Ice Cream and Sweet Shop on Ocean Avenue and Hoagitos in Belmar Plaza are featured this month on television shows touting what makes them stand out from the rest.

The over-the-top ice cream creations of Coney Waffle are in the spotlight in Viceland’s “The Ice Cream Show” in ...

Police Chief put our School Children in Harms Way

May 23, 2018

Dear TAP,

 

I was really taken back recently at a May 12th press release in which North Plainfield Police Department Chief William Parenti was highlighting his agencies increased role in keeping our school's safe. Let me please remind Chief Parenti that we still haven't received a public apology from him regarding never telling any of us residents ...

Holy Savior Cheerleading Squad Takes Season by 'Storm'

SOUTH PLAINFIELD, NJ – Holy Savior Academy’s (HSA) ‘Biddy’ Cheerleading Squad, the Storm,  recently completed their 2017-2018 season with a first place win in their division at Cheerfest. Held May 12 at Six Flags Great Adventure, the annual multi-state competition featured teams from throughout New Jersey. 

“This cheer season has been such an ...

Obituaries

Jul 28, 1955 - Feb 8, 2018
Owner/Chef of Jaret’s Stuffed Cupcakes  Beloved Husband, Father, Brother and ...
Read more

Upcoming Events

Carousel_image_67c8ffc06fa8f1db5cd0_22b088bd-9913-4530-ad3b-981f9ad2ba55

Sat, May 26, 11:00 AM

Home For Good Dog Recue, Berkeley Heights,

Dog Adoption

Other

Sat, June 2, 9:00 AM

South Plainfield

Holy Savior Academy 5K and Family Fun Walk

Health & Wellness

Wed, June 6, 10:00 AM

Summit Free Public Library, Summit

Workshop on New Jersey Sales Tax for business ...

Business & Finance Education

Tue, June 12, 7:00 PM

FairBridge Hotel and Conference Center, Somerset

SPHS Class of 1968 50the Reunion

Education

WHRHS Softball: Watchung Hills Tops Bridgewater, Advances to NJSIAA North Jersey, Section 2, Group 4 Semis

May 23, 2018

WARREN, NJ - Erin Bean hit a game winning RBI double to score Meri Hurley in the bottom of the seventh inning to lift the Watchung Hills softball team over Bridgewater- Raritan in the quarterfinal round of the North Jersey Section 2, Group 4 Tournament on Wednesday, 2-1.

Watchung Hills will face J.P. Stevens in the semifinal round on Thursday.

“Congratulations to ...

WHRHS Boys Lacrosse: Watchung Hills Wallups Westfield in NJSIAA North Jersey, Group 4 Semis, Advances to Finals

WARREN, NJ - The Warriors have made it to the finals for the first time in school history. The Watchung Hills boys lacrosse team defeated Westfield on Wednesday in the semifinal round of the NJSIAA North Jersey Group 4 Tournament, 17-8. 

The Warriors will face Hunterdon Central in the finals, one of the only two teams they lost to all year. Hunterdon Central defeated Ridgewood and ...

DiGanci Named Interim Principal in Watchung, Meet and Greet Scheduled

 

WATCHUNG, NJ - Dr. Thomas DiGanci has taken over the helm of Bayberry School in Watchung and a meet and greet has been scheduled for Wednesday, May 23 at 9:30 a.m. 

DiGanci is a former principal of both Valley View School and Watchung Hills Regional High School. He will serve as interim principal at Bayberry School through the end of the school year.

The next ...

North Plainfield Schools Earn Distinction as Schools of Character

NORTH PLAINFIELD, NJ - North Plainfield schools have been recognized as New Jersey and National Schools of Character.

Acting Superintendent of Schools Michelle Vella shared the following:

North Plainfield Public Schools have a long history of incorporating Character Education into the daily curriculum, teaching, and ultimately our student practice.  A thoughtful and ...

WHRHS Baseball: Roxbury Baseball Powers Past Watchung Hills

ROXBURY, NJ – The Roxbury High School baseball team won its 14th game on Friday, rolling over Watchung Hills 9-1 at home.

Offensively, Roxbury did its damage early, scoring twice in the second inning and then five more times in the third to take an early 7-0 lead.

Roxbury’s Will Findlay had two hits and Donovan Brady, Andy Axelson and Brian Dachowski all had base hits. In ...

North Plainfield Middle and Watchung’s Valley View to Compete in Rotary Club’s 91st Annual Track and Field Meet

NORTH PLAINFIELD, NJ -The oldest service club of the three Plainfield's will hold their most important annual community service project on June 6 at the Hub Stine Athletic Complex in Plainfield.

Long a mainstay in supporting the North Plainfield and Plainfield communities, the Rotary Club of Plainfield-North Plainfield will offer an afternoon of friendly but determined competition to ...

Warren Township Memorial Day Parade Set for Monday

May 25, 2018

WARREN, NJ - The American Legion Post 293 of Warren Township will again sponsor the annual Memorial Day Parade and Memorial Services on Monday, May 28.

The parade will commence at 11:30 a.m. The parade route will begin at 173 Old Washington Valley Road and turn left onto Mt. Bethel Road and proceed to Mountain Boulevard where they will proceed to the Municipal Complex.

Following ...

Somerville Suspect Charged with Armed Robbery of Gaston Avenue Store

SOMERVILLE, NJ – A 22-year-old borough resident has been charged with armed robbery at a convenience store on Gaston Avenue, accoeding to Somerset County Prosecutor Michael H. Robertson..

Jake Sommers, 22, of Eastern Avenue is lodged in the Somerset County Jail and faces charges of first degree robbery and third degree possession of a weapon for an unlawful purpose.

Robertson provided ...