Business & Finance

Guest Column

Do you have a marketing plan? Let's Create One

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How can TAPinto help you in your marketing plan? Contact me at bpeer@tapinto.net for more information.
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In this weekly series, we will walk through the process of how to fit TAPinto into your marketing plan. 

Not only are we the premiere marketing platform for many businesses, we also are the source of getting the message out to our community for municipalities, organizations, schools and teams. We also are the source for promoting community events, as well as providing recognition to citizens for their civic, academic and athletic achievements. 

If you are reading this, I have to assume you have already signed up to receive our FREE newsletter in your inbox, and like us on Facebook, follow-us on Twitter and have easy access to our TAPinto app on your mobile device. You know where to find us! 

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Many people come to me overwhelmed with the many marketing options within TAPinto -- from the business directory, event listings, publishing content and the many marketing opportunities for advertising and sponsorship on our site. 

Let's get to the point when it comes to a marketing plan -- you want more clients that generate more revenue. Organizations want more people attending their events and more donations dollars coming in. We all want to be known and we want instant gratification.

First, you need a plan!

Do you have a marketing plan? Who has time, right? Well, from experience, you won't reach your potential without a plan.

You know you need to market your company or organization, but you're too busy to go beyond the quick self-promotion here and there with an email or Facebook post. Marketing is work.

Let's take it step by step.

Start with a calendar! 

Having a plan in place that outlines your marketing activities on a month-to-month basis assures that a steady stream of promotion enters the marketplace, keeping you in the minds of your satisfied customers, but also attracts new ones. The more people that hear about your company or organization, the more likely people wil become curious.

A marketing calendar is exactly what it sounds like: a plan that covers your marketing activities for the entire year. It requires some initial investment in time and resources, but it pays off later. The time when the marketing calendar is most useful is precisely the moment you have the least time to think about promoting.

  • When is your peak demand? Determine whether demand will rise or fall during different times of the year, such as holidays, annual events, or seasonal needs.  
  • Does your business or organization have seasonal products or events that need promotion?
  • Consider more than just e-mail and social media - look at writing educational and informative articles, blogs, and creating videos. Rule of thumb --  make sure you are interesting in your own message. Just like any article I write -- if it bores me, it will bore my readers.

Start now and jot down a monthly plan of action of what you can do to keep your business or organization in the eye of existing clients and potential clients. What would you like to sell now? What is coming down the road that may interest potential clients? Think ahead. 

Get to work, and put your calendar together. I personally like Google calendar because it interacts with email and you can input recurring events -- but any calendar will do. 

Keep in mind, the goal is to keep your existing clients engaged and attract new clients to be intrigued and want to get to know you better.

Consider how TAPinto can be your platform to promote your events, publish your articles and advertise your business. A partnership with TAPinto will create traffic, generate interest and capture quality leads for your business and organization. It's up to you to close the deal and delight.

For more information on these and other opportunities, contact bnemcek@tapinto.net.

The opinions expressed herein are the writer's alone, and do not reflect the opinions of TAPinto.net or anyone who works for TAPinto.net. TAPinto.net is not responsible for the accuracy of any of the information supplied by the writer. Click here to submit a Guest Column.

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North Plainfield/Green Brook/Watchung

Holy Savior Academy Cheer Competition

February 14, 2018

SOUTH PLAINFIELD, NJ - Holy Savior Academy’s cheerleading squad is on winning streak.  Competing at the Biddy Level in the CCCANJ League, the girls took 1st place in the first two competitions of this cheer season. The 12 girl squad competed in the Immaculate Conception and the St. Mary’s competitions and came out on top beating fellow Catholic Schools, Immaculate ...

EarthCam Shares Live Webcam Views of Seaside Heights Polar Bear Plunge

February 23, 2018

If you saw our article, you know about the Polar Bear Plunge this Saturday to support the Special Olympics.  If you cannot be there, but want to see the festivities, this press release tells you how you can.

WHAT: February 24 from 9am-1pm ET, thousands of people will make a mad dash into the cold waters of the Atlantic Ocean just off the coast of Seaside Heights, NJ…and ...

Travels Idea - You Feel Like Freezing Your Beachballs Off this Saturday? - It’s a Polar Bear Plunge Benefiting the Special Olympics New Jersey

SEASIDE HEIGHTS, NJ - On Saturday, Feb 24, an anticipated 7,000 people will brave the chilly waters of the Atlantic Ocean, participating in the annual Polar Bear Plunge in Seaside Heights, all to raise funds and awareness for Special Olympics New Jersey. This Plunge is especially noteworthy because it is the 25th anniversary.

Two ...

From the New York Toy Fair - Travels Reveals the Toys That Will Make You the Star of Your Child’s Life - the Oscars of the Toy World - the TOTY Awards

 As you know, we are here to encourage you to travel.  Unfortunately, the New York Toy Fair is one place virtually none of you can go.  So, unless you have been tirelessly been searching the internet, you are not up to date on what toys your children will be wanting soon.

Fortunately, with Press Correspondent credentials, we were able to go in your place.

Our ...

Coast Guard Ends Search for Fishermen Lost at Sea, Fund Established to Help Family

The U.S. Coast Guard has officially ended its search for the two crew members of the fishing boat that went missing off the coast of Barnegat Light during the early morning hours of February 8.  

“We would like to extend our condolences to the families and the fishing community affected by this tragic incident,” said Capt. Scott Anderson, commander of the Coast Guard's ...

Looking for Something to Do? Weekend Events in Somerset County

Things to do in Somerset County

A weekend celebrating Warmer Days!

1. Winter Market, Duke Farms

2. The Mountaintop, Theatre at RVCC - Friday featuring the Peking Acrobats.

3. State Theatre New Jersey - nothing scheduled this weekend - next show Feb 22 

4. Heritage Trail Association - Five Generals House Bus Tour - ...

Travels’ Pick 2 For 1 Valentine’s Day Special on Comedy and Music Tickets at the Wellmont

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Here are our picks to take your significant other out for a night on the town:

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Guest Column: The Great "Wait" of the College Process

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"The Great Wait" of the College Application Process

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Travels Idea - You Feel Like Freezing Your Beachballs Off this Saturday? - It’s a Polar Bear Plunge Benefiting the Special Olympics New Jersey

February 22, 2018

SEASIDE HEIGHTS, NJ - On Saturday, Feb 24, an anticipated 7,000 people will brave the chilly waters of the Atlantic Ocean, participating in the annual Polar Bear Plunge in Seaside Heights, all to raise funds and awareness for Special Olympics New Jersey. This Plunge is especially noteworthy because it is the 25th anniversary.

Two ...

Coast Guard Ends Search for Fishermen Lost at Sea, Fund Established to Help Family

The U.S. Coast Guard has officially ended its search for the two crew members of the fishing boat that went missing off the coast of Barnegat Light during the early morning hours of February 8.  

“We would like to extend our condolences to the families and the fishing community affected by this tragic incident,” said Capt. Scott Anderson, commander of the Coast Guard's ...

Third Annual Long Beach Island Job Fair Set for Saturday, March 31

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Parkland Strong and Proud

February 22, 2018

I want to share some thoughts with you.

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Upcoming Events

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Sun, February 25, 4:00 PM

North Plainfield

A Celebration of Black History- Honoring the ...

Government

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Tue, February 27, 7:00 PM

Cranford Community Center, Cranford

“Olmsted By Design!” Free First-Person, Dramatic ...

Arts & Entertainment Green Home & Garden

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Fri, March 2, 12:00 PM

Resolve, Scotch Plains

Free Teen Anxiety Group (Ages 14-17) at Resolve

Mon, March 5, 7:00 PM

BRHS Auditorium, Bridgewater

Dangers of Fentanyl

Education Health & Wellness

Mon, March 5, 7:00 PM

BRHS Auditorium, Bridgewater

Dangers of Fentanyl

Education Health & Wellness

Carousel_image_248cea245b872fb9c722_resolve_house

Fri, March 9, 12:00 PM

Resolve, Scotch Plains

Free Teen Anxiety Group (Ages 14-17) at Resolve

Tue, March 13, 9:30 AM

Congregation Beth Israel , Scotch Plains

Crisis listening line volunteer listening and ...

Education Giving Back Health & Wellness

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Fri, March 16, 12:00 PM

Resolve, Scotch Plains

Free Teen Anxiety Group (Ages 14-17) at Resolve

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Fri, March 16, 7:00 PM

The Grove, Cedar Grove

Susan G. Komen North Jersey

Giving Back Other

Carousel_image_248cea245b872fb9c722_resolve_house

Fri, March 23, 12:00 PM

Resolve, Scotch Plains

Free Teen Anxiety Group (Ages 14-17) at Resolve

Watchung Hills and North Plainfield Wrestlers Advance to NJSIAA Region 4 Semis Saturday

February 24, 2018

UNION, NJ - Seven Watchung Hills grapplers qualified to wrestle in the quarter-finals of the NJSIAA Region 4 Tournament on Friday night, and six will move on to the semi-finals Saturday morning at 9 a.m. Blake Bahna, Danny Miller, Nick Ciraulo, Jacob Stasil, Rob Saum, Vince Mattaliano, and Justin Hayward all wrestled Friday night and all but Bahna move ...

Wrestling: 11 Warriors and Three Canucks Advance to Regions, Watchung Hills Wins NJSIAA District 16

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”Congratulations to Coach Smith, his staff, and all of our Warrior wrestlers on winning their first ...

Green Brook, North Plainfield and Watchung Students Compete in County Spelling Bee

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Participation is limited to those students up to the eighth grade.

The contest, which is a preliminary to the 2018 Scripps National Spelling ...

Wellness at WHRHS: On Stress, Wellness and Integrity at Watchung Hills

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WHRHS Girls Basketball: Watchung Hills Tops East Orange, 44-40

EAST ORANGE, NJ - Julia Cunningham recorded a double-double for Watchung Hills with 21 points, 16 rebounds, two assists, two steals and one block to lead the Watchung Hills girls basketball team over East Orange on Monday, 44-40. 

Jayden Baltuch finished with seven points, four assists and one rebound. 

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Workshop Examines Sexual Harassment in the Workplace

February 22, 2018

BEDMINSTER, NJ – The Somerset County Business Partnership and The Center for Contemporary Art will host a “Business Builders Breakfast” and workshop focused on sexual harassment in the workplace on Tuesday, Feb. 27 beginning at 8 a.m. at The Center for Contemporary Art, 2020 Burnt Mills Road.

The 90-minute event, “Sexual Harassment & Rules of the Modern ...

Watchung Appoints New Council Member

WATCHUNG, NJ - The Watchung Borough Town Council appointed Maria Alberto to fill the unexpired portion of Debra Joren’s term at the last meeting. The term expires at the end of 2018.

http://www.youtube.com/watch?v=T2ReYfGuwPE

Joren retired earlier this year and due to the Public Employees' Retirement System (PERS) was required to resign from any public office within six ...