Business & Finance

Guest Column

Do you have a marketing plan? Let's Create One

How can TAPinto help you in your marketing plan? Contact me at bpeer@tapinto.net for more information.

In this weekly series, we will walk through the process of how to fit TAPinto into your marketing plan. 

Not only are we the premiere marketing platform for many businesses, we also are the source of getting the message out to our community for municipalities, organizations, schools and teams. We also are the source for promoting community events, as well as providing recognition to citizens for their civic, academic and athletic achievements. 

If you are reading this, I have to assume you have already signed up to receive our FREE newsletter in your inbox, and like us on Facebook, follow-us on Twitter and have easy access to our TAPinto app on your mobile device. You know where to find us! 

Sign Up for E-News

Many people come to me overwhelmed with the many marketing options within TAPinto -- from the business directory, event listings, publishing content and the many marketing opportunities for advertising and sponsorship on our site. 

Let's get to the point when it comes to a marketing plan -- you want more clients that generate more revenue. Organizations want more people attending their events and more donations dollars coming in. We all want to be known and we want instant gratification.

First, you need a plan!

Do you have a marketing plan? Who has time, right? Well, from experience, you won't reach your potential without a plan.

You know you need to market your company or organization, but you're too busy to go beyond the quick self-promotion here and there with an email or Facebook post. Marketing is work.

Let's take it step by step.

Start with a calendar! 

Having a plan in place that outlines your marketing activities on a month-to-month basis assures that a steady stream of promotion enters the marketplace, keeping you in the minds of your satisfied customers, but also attracts new ones. The more people that hear about your company or organization, the more likely people wil become curious.

A marketing calendar is exactly what it sounds like: a plan that covers your marketing activities for the entire year. It requires some initial investment in time and resources, but it pays off later. The time when the marketing calendar is most useful is precisely the moment you have the least time to think about promoting.

  • When is your peak demand? Determine whether demand will rise or fall during different times of the year, such as holidays, annual events, or seasonal needs.  
  • Does your business or organization have seasonal products or events that need promotion?
  • Consider more than just e-mail and social media - look at writing educational and informative articles, blogs, and creating videos. Rule of thumb --  make sure you are interesting in your own message. Just like any article I write -- if it bores me, it will bore my readers.

Start now and jot down a monthly plan of action of what you can do to keep your business or organization in the eye of existing clients and potential clients. What would you like to sell now? What is coming down the road that may interest potential clients? Think ahead. 

Get to work, and put your calendar together. I personally like Google calendar because it interacts with email and you can input recurring events -- but any calendar will do. 

Keep in mind, the goal is to keep your existing clients engaged and attract new clients to be intrigued and want to get to know you better.

Consider how TAPinto can be your platform to promote your events, publish your articles and advertise your business. A partnership with TAPinto will create traffic, generate interest and capture quality leads for your business and organization. It's up to you to close the deal and delight.

For more information on these and other opportunities, contact bnemcek@tapinto.net.

TAP Into Another Town's News:

You May Also Like

Sign Up for E-News

North Plainfield/Green Brook/Watchung

Weekend Suggestions from TAPinto Travels

July 27, 2017

Summer is flying by as we enter the final weekend of July. Don’t miss the opportunity to spend quality time with your entire family before work and school obligations pop back on the schedule. If you’re looking for something fun to do this weekend, you can attend any of these free or low-cost events around the North Jersey area.

Christmas in July

South Plainfield is hosting ...

Move Over Mary Lee: Great White Shark 'Hilton' Swims 60 Miles East of Atlantic City

ATLANTIC CITY, N.J. - The bookmakers may lay down odds that Great White Shark 'Hilton' won't get too close to the shore but you may want to do your own research and education about Great White Sharks before you dip your toe in the water. You will soon realize that the water is just fine because research and education is what Hilton is really all about. Any STEM ...

Barnegat Light Beach Patrol is Hosting Ninth Annual Barnegat Light Ocean Mile Swim on Saturday

BARNEGAT LIGHT, NJ  - The Barnegat Light Beach Patrol is hosting the Ninth Annual Barnegat Light Ocean Mile Swim this Saturday, July 29, 2017.  Start time is 6:30 p.m.  

Online pre-registration:  $25 (no extra fees) cut off is 12:00 PM on Thursday, July 27, 2017.

You can register online at this link: ...

TAPinto Travels Weekend Event Suggestions

With very little rain in the forecast, Northern New Jersey’s weather will be perfect for the many outdoor events taking place this weekend. All of the events featured this week are family friendly with low to no cost admission prices.

Food Truck Festival at the Hermitage

If you have yet to visit Bergen County’s famed Gothic revival museum, you must make it a point to tour the ...

Ship Bottom Concert at Boat Ramp Featuring "Not Fade Away"

STAFFORD, NJ – Listed below is a list of entertainment for this Thursday, July 20.   Ship Bottom has a Bayside Concert at the boat dock at 7 p.m. featuring “Not Fade Away” a tribute to Buddy Holly. 

Buckalews, Centre Street and Long Beach Blvd, Beach Haven

Earl Sutton, 6 p.m.

Daddy O Brant Beach

Ryan Zimmerman

Daymark, 404 ...

Women of NJ Deserve Representatives Who Will Fight For Them -- Every Day

July 22, 2017

Hello Neighbors,

As your Democratic candidate for State Assembly I wanted to call your attention to my opponent Republican incumbent Nancy Munoz’s change of heart regarding annual Planned Parenthood funding. Last week Munoz announced that she plans to vote “Yes” on S3302, a long-overdue measure to restore Planned Parenthood funding which was removed from the budget by ...

Do you have a marketing plan? Let's Create One

July 17, 2017

In this weekly series, we will walk through the process of how to fit TAPinto into your marketing plan. 

Not only are we the premiere marketing platform for many businesses, we also are the source of getting the message out to our community for municipalities, organizations, schools and teams. We also are the source for promoting community ...

Thanking Those Who Served

July 19, 2017

To the editor:

Many Americans have made great sacrifices in the cause of freedom.

This year marks the 100th anniversary of America’s entry into World War I. In July of 1944, American troops were battling through Normandy; 75 years ago, the battle for the island of Saipan in the Pacific was won; a dozen years ago, the battle of Fallujah raged in Iraq. The courage and bravery of our ...

Obituaries

John Robert Drake, 78, of South Plainfield, passed away peacefully on April 22, 2017 at ...
Read more

Ice Cream and Bingo

July 21, 2017

INDEPENDENT LIVING OPEN HOUSE

SATURDAY, JULY 22ND 1-3PM

RSVP 

274 KING GEORGE ROAD | WARREN, NJ 07059 | 908-903-0911 CHELSEASENIORLIVING.COM 

Upcoming Events

Fri, August 18, 9:30 AM

Good Grief, Morristown

Good Grief Volunteer Facilitator Training

Giving Back Other

Sat, August 19, 9:30 AM

Good Grief, Morristown

Good Grief Volunteer Facilitator Training

Giving Back Other

Sun, August 20, 9:30 AM

Good Grief, Morristown

Good Grief Volunteer Facilitator Training

Giving Back Other

Mon, August 21, 9:30 AM

Good Grief, Morristown

Good Grief Volunteer Facilitator Training

Giving Back Other

Tue, August 22, 9:30 AM

Good Grief, Morristown

Good Grief Volunteer Facilitator Training

Giving Back Other

Wed, October 11, 10:00 AM

Oktoberfest Watching Seniors bus ride, Watchung

Watchung Senior Bus Ride

Arts & Entertainment

Green Brook Flood Commission Service Remembering 1973 Flood Victims Set for Aug. 5

July 26, 2017

GREEN BROOK, NJ - The Green Brook Flood Control Commission (GBFCC) will hold its annual memorial service at 9:30 a.m., at Miller Park, 111 Greenbrook Road on Saturday, Aug. 5.  Miller Park is located behind the Green Brook Municipal Building.  Due to ongoing flood project construction in Middlesex Borough, the ceremony has been ...

Power Outage Darkens Warren in Heat Wave

WARREN, NJ - JCP&L is investigating the cause of a widespread power outage in the center of Warren on Wednesday afternoon. Crews are on site and anticipate restoration by 7 p.m.

 

All of the Kings strip is without power including Starbucks.

 

According to the JCP&L website, power is estimated to be restored some time this evening.

 

To report outages ...