Somerset County News

Inaugural “Girls Night Out” in Downtown Somerville May 12th Exceeds Expectations

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The inaugural "Girls'Night Out" in Somerville May 12 is a sold-out event. Credits: Rod Hirsch
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SOMERVILLE, NJ –Somerville’s first-ever “Girls Night Out” has already been deemed a success even before the evening’s swirl of events have had a chance to unfold.

Sponsored by the Downtown Somerville Alliance, “Girls Night Out” is a showcase for Somerville’s growing network of specialty stores, jewelry stores, boutiques and salons that cater to women.

The party begins, rain or shine, at 5 p.m., Thursday, May 12th with two dozen stores joined by several of the borough’s premiere restaurants participating.

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Tickets for the event sold out weeks ago, according to Tom Genova, president of the DSA.

Callers inquiring about ticket availability have been invited to visit the participating stores and restaurants, but they will not be entitled to receive the “Swag Bags” that will be handed out to the 500 ticket holders when they register at the DSA welcome pavilion on the Division Street Mall.

The gift bags and contents are valued at $100, according to Beth Anne MacDonald, executive director of the DSA.

“We are so excited about this event,” MacDonald said.

DSA treasurer Rick St. Pierre. owner of Verve restaurant,emphasized advance ticket sales will cover any associated expenses incurred by the DSA in promoting the event, a significant measure of success since the DSA did not sell any sponsorships or reach out for financial support from the retail district or other businesses.

MacDonald said there was a reluctance to do so because “Girls’ Night Out” was an inaugural event with no track record. She said that the DSA next year will offer sponsorships based on the response to the May 12th event.

In addition to the “swag bag,” ticket holders will receive a limited-edition commemorative t-shirt; scarves, jewelry, accessories, chocolate and gift certificates. Contents of the bags will vary, according to MacDonald.

Maps highlighting participating merchants and restaurants will be handed out by the DSA during registration.

Ticket holders are encouraged to visit, shop and purchase merchandise from participating stores and register their receipts with the DSA during the evening.  Each purchase will entitle the ticketholder to participate in a prize drawing that will be held the day following the event, with winners notified by phone and/or e-mail, according to MacDonald.

One of the top prizes will be a $500 dinner package at Verve restaurant.

“The more you purchase, the better chance you have of winning,” MacDonald explained.

A deejay will provide music and entertainment, and a photo booth will be set up for the ladies to take pictures and make memories of their night on the town, according to Mallori Seader, owner and creative director at Gems & Stems, 194 W. Main St., and Randi Pitts, owner of the Evolve Clothing Gallery,  80 W. Main St.

The two merchants are members of the DSA Economic Vitality subcommittee and the organizers of the event.

There will be plenty of giveaways and prizes along the way, according to Seader, with many of the participating merchants offering sales and promotions.

Further information is available online at www.downtownsomerville.com or on Facebook at Facebook.com/DowntownSomervilleAlliance.

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