SOUTH PLAINFIELD, NJ - A lifelong resident of South Plainfield, Andrea Lacerda began her career in real estate 20 years ago, affiliating with Century 21 Moretti Realty. Andrea developed the team concept early on and established the Lacerda Team with her husband Jesse Lacerda in 1998. In 2011 Prudential New Jersey Properties bought out Century 21 Moretti Realty and has since rebranded to Berkshire Hathaway Home Services-New Jersey Properties. The Lacerda Team has remained under that umbrella and continues to be located at 225 Maple Avenue in South Plainfield.
The Lacerda Team has now grown to include five team members, each having various roles on the team. The team includes Andrea, team leader; Jesse, client care manager; Michele Leavy, lead buyers agent and Internet sales coordinator; Susan Espin, processing and marketing assistant; and Joseph Lacerda, team assistant.
Together, they specialize in all aspects of residential real estate, listing specialization, home staging, marketing, new home construction and commercial real estate throughout Middlesex, Somerset and Union counties. Additionally, Andrea and Jesse’s backgrounds in banking – Andrea with 20 years in commercial lending and Jesse with 27 years in bank management prior to becoming realtors - have proven invaluable in understanding all aspects of the real estate industry.
Andrea’s motto is “Trusted for Experience, Respected for Results” and the team prides itself on helping buyers and sellers make the right move for the last 20 years. To date, the agency has successfully moved 985 families with a sales volume over $271 million.
“We have the expertise to get the job done and pride ourselves on being completely available to our customers,” Andrea said. “We know the local market inside and out which helps both buyers and sellers throughout the entire process.”
In 2014, the Lacerda Team received both the Berkshire Hathaway Home Services Chairman’s Circle Platinum Award and the New Jersey Association of Realtors (NJAR) Circle of Excellence – Platinum Level in 2014. Consistently ranked a top agent, Lacerda was also the recipient of both the NJAR Circle of Excellence – Gold Level and the Prudential ‘Chairman’s Circle’ Gold Award in 2012 and 2013. Additionally, the Lacerda Team earned the Prudential New Jersey Properties Pinnacle Group Award/Top 40 Realtors Countrywide in 2011 and, in 2013, was ranked Prudential New Jersey Properties’ #4 agent company-wide out of 600 agents.
“Our team is effective because we can relate and understand all of our client’s needs whether they are a first time buyer or a seller looking to downsize. Our team of agents have different age groups and personalities,” Andrea said. “Some of our clients love our tech savvy agents and others appreciate the old fashioned phone call. We offer it all and look to communicate to our clients in the style they prefer. With the Lacerda Team it is all about the customer.”
The team, said Andrea, is also very detail-oriented and particular when it comes to marketing their homes. Sellers that have an interest in enhancing their properties with staging will often seek advice from the Lacerda Team. “We will take out time with our sellers to stage and market their properties if they seek it,” said Andrea, noting that the extra attention to detail makes a dramatic difference when it comes to selling a home. “Our efforts will help put a seller’s home in the best light, which will ultimately get them the best price possible.”
According to Andrea, potential clients looking to buy or sell should choose her team based on their proven track record and reputation. “We just do things differently and bring a high level of professionalism and experience to the table,” she said. “We will hand hold and guide our clients through the entire buying or selling process.”
To reach Team Lacerda or for more information, call (908) 578-1166, visit LacerdaTeam.com or email Homes@Lacerdateam.com.
Editor’s Note: The Lacerda Team is an advertiser in TAP into.