Columns

Bruce the Blog

As a marketer, under APAR/PR, and as a private citizen, I come across promotional efforts by local organizations and individuals that cry out for help. Of course, non-profits count on donations and other groups solicit support of all kinds. What I mean in this case, though, is that the marketing materials themselves could use some help to improve the desired results. To that end, let’s start a community conversation, of sorts. Every so often in this space, starting now, I’ll share casual observations about local marketing, ...

Diversions

I’m still figuring out what 2019 will look like for me in terms of making a measurable difference for others. I don’t want to just stew about it; I need to genuinely step up, and I will, but how it will be different than years past? Well, I’ve given myself until the end of 2018 to define that. I’m trying to reconcile my holiday spirit with my concern for our broader “community” and let’s face it; this column can’t be a bummer! So, to kick off the season, I’m sharing with you a few cool ...

Life, Health, Politics

I feel confident in predicting that 2018 is not going to be a drought year. Don’t laugh, dear reader. At the moment, that’s barely a stretch. But I admit to having had a few predictions of the weather sort go ludicrously wrong this year.  In mid-winter, I thought the mild weather we were enjoying at that point presaged a mildish spring. On that particular occasion, the weather turned before the week was out, before my article even made it into print. The winter immediately ceased being mild.  Then it felt like spring ...

Lost In Suburbia

We have a big dog. A very big, very white, very hairy dog. Much as we love him to pieces, the big white hairy dog has one down side. The big white hairy dog sheds like a Yeti. Of course, this isn’t a problem if you live in an igloo, or you have someone you dislike you can invite over who’s allergic to dog hair, or you’re someone who likes to knit with dog fur. However, since I don’t fall into any of those categories, the abundance of dog hair is not something that makes me particularly happy. Our previous dog was all ...

Organizing Wisdom

I go through this every month: “Clean up, company’s coming!”  I run around the house in a panic, picking up all my projects and spend hours just putting away my stuff before I can clean the house or my husband can clean, whose fault it is anyway for inviting people over!  What’s the matter with him?! Every month, my husband invites people over for wine and cheese. I hate it and I love it. It forces me to “pick up the house,” as my mother says, and get things put away.  If my husband ...

Parenting, Issues, Education

My good dog, Langston, once brought me along a path farther and muddier than our normal walk. As we climbed the hill under the power lines, I was looking down to avoid getting my feet sucked into the sludge, and I saw apples. I stopped. I thought, “That’s odd!” and, just as in the movies, looked up into the scraggliest old apple tree ever. It seemed to have been struck by lightning at some point, yet it was still bearing and dropping fruit.  The apples were nothing like you would see in your market; they were ruddy ...

Seasoned Words

I just watched the movie “First Man” about Neil Armstrong’s landing on the moon last year. It really was the first time a member of the human race set foot on another heavenly body in the Solar System. It really is an important step in space exploration which will deepen our knowledge of our own planet, the Earth and the Sun and the other planets in the Solar System. I thought the movie was very factual and it certainly should be seen but I have some criticisms. First I think it has some flaws which might prevent it from ...

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