BETHLEHEM, PA - As those with a thing for tradition gather in Times Square for the New Year's Eve ball drop, those looking forward to a sweet new year will descend upon Bethlehem Pennsylvania for the dropping of a giant  PEEPS® Chick. 

The PEEPS® drop is the highlight of PEEPSFEST®, a 2-day family-friendly festival, that celebrates  PEEPS® at the SteelStacks in Bethlehem, PA. Weighing in at 400 pounds and standing tall at four feet and nine inches, the PEEPS® Chick will descend for the countdown to the New Year on Dec. 31 at 5:15 p.m.

"The PEEPS® Chick is an iconic symbol that represents the PEEPS® brand, our company and our community," says Meg Dowd, Corporate Affairs Specialist at Just Born Quality Confections. "We look forward to celebrating with fans, some of who travel from all over the country, at PEEPSFEST®!"

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Along with the popular Chick Drop, this year's PEEPSFEST® also has several exciting events for the entire family. The PEEPS® Olympics, a free kid friendly sports competition, is sure to be a crowd pleaser. The annual PEEPSFEST® 5K, 'One Mile Loop' and Kids Fun Run will encourage the entire family to join in the fun.

For more information on this annual celebration and ways to get involved with the festivities, visit .