NUTLEY, NJ- Joey Bee is about innovation and adventure. He’s always taken risks. It’s in his nature.
Several years back, he’s attending a hockey game with his cousin and best friend Richard Rutnick, when Richard says, “I have this idea about a hydration drink for dogs.”
Joey replies instantly, “I can run with that!”
Bee, a graduate of Rutgers University with a master’s degree in Environmental Science, taught Chemistry and Nutrition courses for more than 30 years at John H. Walker Middle School in Nutley.
“John Walker was my role model growing up,” said Bee.
The former Franklin Middle School, where Bee held court for three decades, was dedicated in the name of the late-John Walker in 2009 to honor the beloved educator and principal.
So, the task of creating a pet wellness formulation was right up Bee’s alley. He began working on the innovation, taking four years to perfect.
The result is Barkerstown Brew, an advanced hydration drink for dogs. It contains electrolytes and Vitamin C - an energy drink for dogs, if you will. The unique drinks are sugar-free and formulated with natural flavors, minerals and antioxidants to ensure dogs stay hydrated.
Rutnick, a 1990 graduate of Nutley High School, is the creative mind who coined many of the individual flavor names for Barkerstown Brew.
“I’m the idea guy, coming up with names such as Yellow Snow, Alley Cat Ale, Liquid Kitty, Mailman Chaser, Cheese Poodle Punch and Cool Drool,” said Rutnick.
There are six flavors, including beef, pomegranate, cheddar cheese, bacon, butter and chicken. Company policy mandates the products and ingredients are all made in the USA.
The beverages from the Nutley-based business are available at BarkerstownBrew.com.
“We launched in March at the Global Pet Expo in Orlando,” Rutnick said. “The product is also available on Amazon, as well as pet specialty stores in New Jersey, Georgia, Nevada, Florida, California, Massachusetts and Virginia.”
This product seems to be barking up the right tree, especially while keeping man’s best friend healthy in the dog days of summer.
Joey Bee has kept busy since retiring from teaching. In addition to serving as President of Barkerstown Brew, the accomplished environmental scientist is an author, outdoorsman, host and producer of Joey Bee’s Outdoor Adventure, an online show. He films across America and has shot a pilot television show for PBS.
“I’ve filmed with two-time Super Bowl Champion Lee Rouson and been surrounded by wild horses while filming on Chincoteague Island,” said Bee. “My most viewed episodes are the comical ones - Joey Bee vs. The Squirrel and The Skunk Whisperer.”
His podcasts cover environmental issues, organic gardening, animal ecology and behavior, oceanography, meteorology, geology and outdoor vacations across America.
Joey also designed and tested backpacks for Tranquility Mountain. They just introduced the Joey Bee Signature Series. His adventures can be seen at JoeyBeeTV.com.