NUTLEY, NJ - Santa's Elves popped into Nutley bearing news of holiday cheer - the first shipment of Christmas trees has arrived in town and are available for purchase at Franklin Farms on South Franklin Ave.
Trees arrived just before the holiday preparation rush this year, which is perfect for the season of Corona - residents can select the perfect tree, outdoors, without the crowds and lines at the big box stores. Plus, residents can go home knowing they supported a local business.
For decades, families in Nutley and Belleville have known Franklin Farms as their destination for Christmas Trees, wreaths, and grave blankets. That tradition continues for the 2020 season Mike Tauriello and his team serve their customers from the south Franklin Ave. location.
For 2020, Tauriello expects many more first time customers as area residents avoid the crowds and lines at big box stores during the COVID-19 pandemic.
Located in lot in the near Walt's Beef Jerky and Monaco Realty, Franklin Farms tree lot is a bit like the one in the classic film "A Christmas Story," if you use your imagination just a little. It's all outdoors, and in the past, a "crowd" was two or three families shopping for the perfect tree at the same time.
Originally located in Belleville, Franklin Farms has always been on Franklin Ave. The original location was in Belleville across the street from what is now the Wendy's restaurant. Back in the day, the Wendy's was the site of an A&P that eventually succumbed to fire. What is now the gym, was a Grant's Department store, a Rickle, and a Channel lumber store. The locations may have changed, but customers keep coming back for the seasonal greens they have come to expect.
In addition to trees, Franklin Farms offers a wide selection of wreaths including traditional round ones as well as many that are heart shaped. There are many sizes of grave blankets available as well. Customers looking for something interesting for the porch or holiday buffet table will find potted trees and evergreens.
When he's not decking the halls, Tauriello and his team offer snow removal service, and once all that snow has melted, they spend their time landscaping.
The first truckload from Quebec has already arrived - making Franklin Farms the perfect destination for Black Friday or Small Business Saturday.
Franklin Farms is located at 74 Franklin Ave. Nutley NJ 07110. (201) 341-4467. (photos are from our visit in December 2018)
Stay abreast of all the local business news and happenings in TAPinto Nutley's Business and Finance Section.
Got a news tip? email us at Nutley@TAPinto.net