WEST ORANGE, NJ — West Orange area residents are encouraged to shop at Whole Foods Market, located at 235 Prospect Avenue, on Wednesday to support Habitat for Humanity.

From 8 a.m. to 10 p.m., Whole Foods of West Orange will offer 5 percent of its net sales directly to Habitat for Humanity Newark & Greater Elizabeth. The “5-Percent Day” contribution will support the non-profit’s “Healthy Homes Initiative” at Harmony Point, a housing development that is under construction in Newark.

“We are delighted to bridge partnerships with organizations like Habitat for Humanity and serve the Newark community,” said Sybil Bost, Community Liaison for Whole Foods Market’s forthcoming location in Newark.

Sign Up for E-News

Whole Foods Market selected Habitat Newark & Greater Elizabeth because of the non-profit’s long-standing service and reputation in the community. Founded in 1986, the non-profit has provided quality, safe homes for more than 100 families, and helped countless others through home repair programs, a safe neighborhoods initiative and other community supports.

“Whole Foods Market is pleased to partner with Habitat for Humanity and to support their valued mission in Newark,” said Milena Caraballo, Whole Foods Market’s Metro Marketing Lead for Essex County. “With a focus on Healthy Homes, supporting this partnership was a perfect endeavor.”

Jeffrey Farrell, president & CEO of Habitat for Humanity Newark & Greater Elizabeth, said the organization appreciates the “tremendous opportunity to generate additional funds” for its Healthy Homes Initiative.

“Money raised through this campaign will help ensure our new Partner Families eat healthy, nutritious meals in pantries we will initially stock,” said Farrell. “Habitat for Humanity focuses not just on healthy living, but on healthy eating. We want to improve every aspect of life. Through the generous support of Whole Foods Market, we can make that happen in 2017.”