BELMAR, NJ — It was as if it happened overnight. Gone was Belmar Café, a breakfast destination for more than 30 years at 707 Main Street. And in came Comfi Breakfast & Lunch, with a colorful storefront sign that now welcomes the hungry and the curious to its doors.

Although the new eatery had a soft opening in mid-June, its sign did not go up until a month later. And that’s when the community began to take notice of the “cozy and comfy café.”

Since then, Comfi is quickly becoming another early-day “go-to” spot in Belmar, featuring a menu that offers traditional breakfast and lunch fare — like eggs, pancakes and omelets to burgers, wraps and salads — and a host of house specialties, including five eggs benedict options, two styles of blintzes and what are called “delicious favorites.” Among those, there is the “And Then I Met You,” described as a “redonkulous giant sandwich on seven-grain toast stuffed with grilled turkey, guacamole, egg whites, tomatoes, pepper jack cheese and bacon for an up charge. Served with sweet potatoes fries and a belt extension. Ask for Sriracha sauce and make your day spicy!”

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The Belmar location is the second for Comfi. The success of its Old Bridge restaurant, opened in 2014 at 2638 Route 516, “led us to Belmar, so we can spread our delicious brunch vibe and fun, cozy environment to the shore,” according to its Facebook page.

Comfi of Belmar is open from 8 a.m. to 3 p.m. Tuesday through Sunday. It is closed on Monday.  It can be reached at 732-749-3583 or on its Facebook page, where menu updates are posted on a frequent basis.

 

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