NUTLEY, NJ - "Create, Learn, Work, Connect, Ideate, Thrive" On3 proclaims the billboard on the former Hoffman La-Roche campus visible to eastbound motorists traveling Route 3. 

Questions about the definition of 'ideate" have lingered since the billboard first appeared this spring. Since then, details about Prism's plan for the redevelopment of the former Roche campus have been discussed at length. The Nutley location of On3 puts the redevelopment project in the middle of the Northeast Corridor and at the center of one of the country's life science clusters. TAPinto Nutley's coverage has spawned a special On3 section where details about the project including the new medical school can be found. Until today, the question about 'ideate' has remained unanswered.

Ideation (n): the formation of ideas or concepts

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Ideation is a component of medical school education as a part of the treatment of illness and injury. It is also a part of the research that will be conducted at the Multiple Myeloma Institute that is being established On3. 

Related story: It's Official: Development on Roche Property Called 'On 3'