NEW BRUNSWICK, NJ - Rutgers Director of Athletics Pat Hobbs has unveiled a sweeping plan for the university's athletics over the next five years, which could include seeking naming rights for the Louis Brown Athletic Center.

Hobbs' vision, called "The Relentless Pursuit of Excellence," outlines details and quantifying measures toward "achieving determined goals over a five-year timeframe," according to a statement released today.

The vision establishes the department’s core purpose, which is founded on five core values – excellence, integrity, respect, accountability and grit. Four strategic priorities that focus upon student-athlete excellence, leadership, culture, and program success are detailed. Each priority is accompanied by a set of goals to transform Rutgers Athletics.

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“The development of our strategic vision was done in a collaborative manner across many constituencies,” Hobbs said. “We represent the State of New Jersey, and as the Big Ten’s New York metropolitan area program, we intend to compete for championships at the conference and national level. This is much more than a declaration of aspirations, it’s a pathway to future success. It brings focus to our student-athletes, our coaches and staff, our alumni and our fans. We have great momentum and with Jersey grit and determination our best days lie ahead.”

One of the most intriguing parts of the plan is mentioned in the sustaining excellence section. In it, there is a directive to  engage College Sports Solutions (CSS) to review and make recommendations regarding "revenue enhancement, including ticketing, premium seating, multi-media, apparel and naming rights."

There is also a call to engage the U.S. Council of Athlete’s Health in a comprehensive review of sports health, and strength and conditioning to "develop and execute an action plan to ensure all student-athletes receive high-quality care and training relating to physical development and performance, mental health, and overall well-being."

“The Relentless Pursuit of Excellence” was composed via a thorough and introspective committee process chaired by Senior Associate Director of Athletics Ryan Pisarri, according to the release. The strategic planning committee, assisted by consultant Steve Heisey, formulated and determined the content, which was shared and evaluated by student-athletes, staff, University leadership and supporters to ensure alignment with the values of Rutgers University.