NEWARK, NJ — The Newark Museum of Art and local nonprofit Project Ready are kicking off National Voter Registration Day with a campaign to register, educate and engage Newarkers before the Nov. 3. election.

The organizations pledged to register at least 2,500 voters and commit 10,000 more to cast their votes, according to a press release. Volunteers will carry out the mission through phone banks, a social media video-based campaign and a virtual 5-day GOTV blitz starting Oct. 28. 

We know all too well in Newark that communities of color have already been hit disproportionately hard during this pandemic, and we cannot allow it to take away our most precious right to vote,” Linda C. Harrison, director and CEO of The Newark Museum of Art, said in a statement. "We are thrilled to work with Project Ready and build upon PLACE (Promoting Legislative and Community Engagement), our new advocacy effort launched this spring to partner with other organizations for causes that benefit all races, genders, and classes in our community.” 

Sign Up for Nutley Newsletter
Our newsletter delivers the local news that you can trust.

The campaign will include both online and offline organizing to spread the word about how important it is that Newarkers commit to vote in November’s election. The Newark Museum of Art and Project Ready, a Newark-based social justice organization, are hope to increase voter turnout, which is historically low in Newark. Only 49% of residents in Newark voted in the 2016 General Election, compared to 68% statewide turnout. 

“With vote-by-mail ballots already hitting mailboxes in parts of the state, the idea of Election Day is obsolete - this election has already begun,” Executive Director of Project Ready Shennell McCloud said. “People are understandably confused and sometimes afraid about how to vote during these unprecedented times, so it’s more important than ever that we find safe and effective ways to connect with and educate voters.” 

To register to vote, or for more information on voting in this year's election, visit the Essex County Clerk's website here.