FLEMINGTON, NJ – He’s commonly known by locals as “Guitar Boy” and he produced strong reactions from the day he debuted more than three years ago.

For many people, you either love him or hate him.

Detractors claim the mural on the old Agway feed mill - at the end of Walter Foran Boulevard where it meets North Main Street here - is more appropriate to an urban setting, such as Newark.

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But Guitar Boy fans say the bright colors and music theme suggest Flemington’s bright future.

The massive mural cost $2,000 and was funded by the borough’s Business Improvement District, the predecessor to today’s Flemington Community Partnership. The creation is the work of James Kelewae, a professional muralist known for his street art.

FCP held a strategic planning session today, which included discussion on how FCP could support “visual improvements.” Some of the ideas being considered include supporting storefront upgrades that could offer grants for cleaning and repair of awnings, whimsical Adirondack chairs and benches, and landscaping.

And ... replacing Guitar Boy.

Guitar Boy’s passage into the past is not assured, however. FCP Executive Director Ann Meredith noted that the former Agway property is privately-owned, so replacing Guitar Boy will require the permission of its owners.

The property owners will also have to approve whatever – or whomever – might replace Guitar Boy.

That might be a challenge. Guitar Boy himself was a bit of a compromise. The BID originally proposed painting a chicken on the side of the building, an idea the property owners nixed.