This story first ran on TAPinto Millburn/Short Hills.
SHORT HILLS, NJ — Kelsey Grammer is a well-known actor, voice actor, comedian, singer, producer, director and writer. But on Wednesday afternoon, he dropped by the Kings Food Market in Short Hills to fill another role; brewer.
Grammer was there for a meet-and-greet with shoppers who purchased cases of Faith American Ale, the newest product from his Faith American brewery. Attendees had a chance to be among the first at the store to purchase the beer, which gave them a chance to chat and take photos with the Tony, Emmy and Golden Globe-winner.
John Coleman, the corporate wine and cheese buyer for Kings in Short Hills explained how the event came about.
“He's launching his new beer,” Coleman said. “And New Jersey is one of the first marketplaces he went to. And it just so happens that someone on our executive committee is friends with someone who's affiliated with the brewery, so it just so happens that we knew someone who knew someone, and it just magically came together, and we're very excited.”
This is not the first event the market has put on. As Coleman noted, multiple authors and other celebrity figures in the world of food have also popped in.
“We've actually done it before with different cookbook authors, famous chefs, things like that,” Coleman added. “But certainly, this is one of the best draws we've had for sure.”
Coleman said that having someone of Grammer's celebrity come to launch the product does not hurt sales, but from his perspective as a buyer, the product is engaging to both him and potential shoppers. Faith American will soon release an IPA as well, which Coleman was excited about.
Throughout the course of the event, which ran from 11:30 a.m. to 1;30 p.m., shoppers lined up to buy a pack and have their pictures taken with Grammer. One of those shoppers was Emily Grigal, who made the drive from Newton, NJ. Grigal met up with her mother-in-law Pat, who lives in Springfield.
Grigal said when she saw the event online, she had to be there in person.
“I saw it in NJ.com, and I saw they posted it, and I was all excited as soon as I saw it,” Grigal said. “[I] saved it, forwarded it and asked who would be willing to come with me.”
“It was fun, because you get a little taste of Hollywood here in Short Hills,” Grigal added.
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