PARAMUS, N.J. — An anonymous donor launched a “Push Up for CarePlus” Challenge through April, calling on members of the community to submit videos of themselves dropping down and giving them 50 (or however many they are able to!) to benefit The Care Plus Foundation in Paramus.
For each submission, the unidentified donor pledged to donate $1 to the foundation with a $25,000 pledge. The Care Plus Foundation is a nonprofit organization that supports the life-changing programs and services of Care Plus, New Jersey, Inc., a pioneer in integrated primary and behavioral health services for adults and children in northern New Jersey committed to providing the most comprehensive integrated treatment options through 72 programs designed to meet the full spectrum of health and wellness needs for adults and children in the communities it serves.
An outpouring of community members, which included more than 100 participants and north of 60 donors, helped raise $15,000 through matching push-up participant entries and more than $10,000 in additional donations. The anonymous organizer will continue to match new participants through May until the $25,000 pledge is reached.
Ten group homes will benefit from the proceeds, which will go to providing urgent financial assistance and essential supplies, including groceries and personal care. Donations to the CarePlus Foundation directly benefit those who receive services by providing assistance for housing, medication, telehealth and more.
“We’d like to thank each and every member of the community participating in the Push Up for CarePlus Challenge for their support and thoughtful gifts during these difficult times,” said Christine Brewster, Executive Director of The Care Plus Foundation. “Every dollar raised will ease the burden on those coping with chronic mental illness and addiction, conditions which are exacerbated by the social isolation, financial strain and heightened uncertainty brought on by the current public health crisis.”
Brewster expressed his gratitude to the generous donors who kick-start such creative initiatives to help out during this critical time in history.
“Like many nonprofits, most of the proceeds raised by the Foundation have historically come from major events and large gatherings such as our annual golf outing and awards gala,” noted Brewster. “However, given social distancing measures that precludes such events, we are grateful to have passionate, generous donors launch creative initiatives like this push-up challenge to help ensure we can continue to provide vital support and services to thousands of individuals throughout northern New Jersey.”