PARKLAND, FL- The chant of "people over profit" rang through the air of Parkland on Saturday morning. A passionate protest outside the Walmart on Coral Ridge Drive drew a crowd of supporters from the local community. The nonprofit Guns Down America organized a rally called "Walmart Must Act" aimed at creating change in Walmart's policies.

Igor Volsky, Founder and Director of Guns Down America, was on hand to lead the rally and speak with local supporters.

"We organized this rally to push Walmart to act on guns, including two specific things. One is to stop selling guns until we raise the standard for gun ownership, and the second is to stop giving contributions to NRA-backed lawmakers. Walmart is the largest seller of firearms in America. That means they have real leverage with the gun industry," stated Volsky.

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The peaceful but spirited crowd was upbeat in their cheering, as local traffic and drivers waved and honked to show support of the event. Over a hundred people were on hand, including family members of victims from the Stoneman Douglas tragedy.

"People are dying. Things need to change. If Walmart makes an announcement of change, that's going to send a strong signal to the gun industry. And the same thing with the political donations. Why is it that the top recipients of NRA dollars also get money from Walmart. If Walmart wants to break the congressional log jam, they should announce they're going to stop their giving. That's really going to shake things up," Volsky shared. "This is an opportunity for Walmart to lead and we're asking them to do it."