On January 18th, just before the snowstorm came by, the Parsippany-Troy Hills community welcomed a new business to their community with a grand opening and ribbon-cutting ceremony. This business is known as BurgerIM, a family-friendly burger-themed restaurant, located on 131 New Road.
“Welcome everyone at BurgerIM to Parsippany,” said Parsippany Mayor Michael Soriano, who with other members of the governing body, cut the ribbon with a large pair of scissors. “Aren’t you glad we did this done!? It’s always a pleasure to welcome new businesses in our community.”
The grand opening was also visited by members of the Parsippany Area Chamber of Commerce, who gave its owners a plaque of recognition into the district’s business community.
“Here, we are filling retail vacancies and creating many job opportunities,” said Robert Peluso, president of the Parsippany Area Chamber of Commerce.
Since its first opening back on October 24th, BurgerIM has given its customers opportunities of various burger dishes. These dishes speak to a variety of tastes for meat eaters, vegetarians and even vegans, including angus beef, Spanish beef, cowboy beef, Greek lamb, grilled/crispy chicken, Hawaiian salmon and falafel. Other menu choices include onions rings, fries, lettuce wraps, chicken wings, salads and milkshakes.
And during the grand opening, there were a few specials. BurgerIM offered the first 20 customers free combos, 20 percent off any combo until 6:00 p.m., and gift card giveaway and echo dots. And its owners, married couple Touria and Mouhcine Ettamri, were happy to have the recognition and opportunity. “This is huge for us,” Touria.
“We have a family here and we wanted to set an example. That if you have a dream, you can realize it if you work hard and put yourself out there. It was also important for us to pick this chain of restaurants because of the diversity and inclusiveness of the menu. We are happy to be in Parsippany and cater to all its communities.”
Touria had previously worked in Colorado as a general manager for another restaurant before moving to New Jersey with their husband in 2012. On the other hand, Mouhcine also works as a mechanical engineer/scientist at Picatinny Arsenal in Rockaway Township. “BurgerIM is for everybody,” said Mouhcine. “It’s very exciting and very challenging to be here, but we are very thankful for their support.”
The Ettamris own BurgerIM, with a partner Mhned Rokni. The couple have two daughters, Jennah (5) and Sarah (4).
BurgerIM is a franchise in many states as far as New York, Texas and California. To learn more, visit their website at https://burgerim.com/.