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TAPinto Insider

June 30, 2022

NEW PROVIDENCE, NJ — TAPinto Founder and CEO Michael Shapiro will be holding an informational webinar on July 13, 2022, at 12:30 p.m. for anyone who may be interested in owning/operating a TAPinto local news and digital marketing platform. "TAPinto has become the dominant player in the local ...

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NEW PROVIDENCE, NJ — TAPinto is announcing veteran New Jersey journalist James McQueeny is joining TAPinto as News Around New Jersey Managing Editor and Columnist. "We are thrilled to welcome veteran journalist and public policy analyst James McQueeny to the TAPinto family. Jim brings a wealth ...

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BERKELEY HEIGHTS, NJ — TAPinto's franchise owners gathered in person for the first time in more than two years in Berkeley Heights on June 6, 2022, at a networking event. For some TAPinto owners, it's the first time they were able to see one another in person. The publishers had a chance to ...

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We want to hear your feedback! Please fill out our TAPinto 2022 Reader Survey! Your feedback is important to us and helps us improve the quality of your reader experience. All of your responses will be anonymous. Click here: https://bit.ly/3mMDCev

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DOYLESTOWN, PA — In the last 30 or so years, Ed Doyle's home has gone from the woods to the suburbs. He's never moved. Everything around him has changed. Doyle is the new publisher of TAPinto Doylestown, which launched on March 1, 2022. It's currently the only TAPinto local news and marketing ...

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MILLBURN, NJ — Thomas Kang is the new owner/publisher of TAPinto Millburn/Short Hills, TAPinto Springfield, TAPinto Verona/Cedar Grove, TAPinto West Essex and TAPinto West Orange. He took over the local news and digital marketing platforms on March 1, 2022. Kang, who grew up in the Philadelphia ...

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SOUTH PLAINFIELD, NJ — This month's "Two Minutes with TAPinto" features TAPinto South Plainfield publisher Darlene Tedesco-Cullen. When she started TAPinto South Plainfield, she worked full time as Regional Manager/Business Development for a bank. It became so successful that she was able to ...

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NEW PROVIDENCE, NJ — Publishers invest significant time and financial resources in building their audience. No one has the right to have their content placed in front of the audience you’ve built. Public relations firms and others say their content is newsworthy and they get paid a lot of money to ...

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NEW PROVIDENCE, NJ — TAPinto Founder and CEO Michael Shapiro was a recent guest on Sergeant Marketing's Milestone Mindset Live speaking about Local Marketing in a Digital World. The series helps viewers attract and retain clients and donors. Shapiro and host Nancy Sergeant talked about a number ...

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BERKELEY HEIGHTS, NJ — Bobbie Peer is a business owner, a networker, a marketer and a survivor. "I am a single mother and I made it," Peer said. "I work hard, I'm passionate about what I do and I form relationships. I am a success." Peer, the publisher of five TAPinto sites, recently received ...

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NEW PROVIDENCE, NJ — TAPinto Founder and CEO Michael Shapiro was a recent guest on the "What Works - The Future of Local News" Podcast from Northeastern University’s School of Journalism. Shapiro talked about how TAPinto was formed, the current successes the company is seeing and plans for the ...

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NEWARK, NJ — Tom Wiedmann's love for journalism began during his younger years with a soundtrack of metal and rock and roll during road trips with his dad. He just didn't know it at the time. "I had a steady diet of ACDC, Rolling Stones, Ramones, Led Zeppelin, Black Sabbath and all that ...

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NEW PROVIDENCE, NJ — TAPinto Founder and CEO Michael Shapiro recently spoke to Local Media Association and looked back at the past few years, while looking ahead to the future for TAPinto. "TAPinto franchisee revenue is up 67% and we have grown to 98 local news sites," Shapiro said when asked ...

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NEW PROVIDENCE, NJ — When every vote counts, there is no better way to market your candidacy than locally on TAPinto. TAPinto’s readers are local and engaged. Here at TAPinto, 99% of our readers report being registered to vote and 94% voted in the last election. The vast majority of readers are ...

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HOBOKEN, NJ — Not many journalists can say they started their career in second grade. Kimberly Redmond can. The TAPinto Hoboken reporter may be able to thank her dog and cat for her early start. An admitted "news junkie" — she says NBC or ABC was always on in her family's New Milford home ...

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NEW PROVIDENCE, NJ — As digital advertising spending increases, publications need to set themselves apart from the crowd. One great way to do so is to provide exclusive offerings to marketing partners that are effective and will enable them to set themselves apart from their competitors. Digital ...

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NEW PROVIDENCE, NJ — Steve Lenox is the publisher of five TAPinto local news sites, TAPinto Bayonne, TAPinto Hoboken, TAPinto Hamilton/Robbinsville, TAPinto Jersey City and TAPinto Paterson. In the most recent "Two Minutes with TAPinto," Lenox talked about his journey to become a TAPinto ...

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NEW PROVIDENCE, NJ — It's already been a busy and historic year for TAPinto. "TAPinto is off to a record-breaking start for 2022 with TAPinto owner/publisher revenue up more than 30% year-over-year and more new TAPinto sites so far in 2022 than we typically launch in a whole year," Michael ...

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WOODBRIDGE, NJ — More local news is coming to Middlesex County, with the launch of TAPinto Woodbridge/Carteret. The site launched on March 1, 2022. "We are excited about the launch of TAPinto Woodbridge/Carteret, enabling the residents of the most populous areas of Middlesex County to receive ...

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NEW PROVIDENCE, NJ — Sifting through comments posted online about a story you’ve published — The comments range from the insightful to the inciteful. They inundate your publication's social media channels. You devote your time or that of your staff to respond and hide the profane, and to what ...

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MOUNT LAUREL, NJ —TAPinto has added another local news site in Burlington County with the launch of TAPinto Mount Laurel. The site is published by Elizabeth Meyers and Kristin Antonello, who also publish TAPinto Bordentown. Meyers is also the editor of TAPinto Hamilton/Robbinsville, which had more ...

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CRANFORD, NJ — For Rebecca Tantillo, Caren Demyen and Jennifer Glackin, Cranford is a special place. "Cranford has so much heart," Tantillo said. "It's very difficult to find the community we have here in Cranford, we really are a tight community." "There is something about this town when you ...

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PHILLIPSBURG, NJ — Fifteen or so years ago, a colleague asked Danielle DeGerolamo about her plans for Thanksgiving. "I looked at him and shook my head, and if you're not from Phillipsburg, you wouldn't know why I shook my head," DeGerolamo said. The longtime Phillipsburg resident answered and ...

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NEW PROVIDENCE, NJ — TAPinto is showcasing the stories behind its publishers in a new way, called "Two Minutes with TAPinto." "We are excited to launch Two Minutes with TAPinto to provide our readers with the ability to see and hear from a TAPinto owner/publisher about their experience and what ...

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EAST BRUNSWICK, NJ — TAPinto East Brunswick editor Maureen Berzok was honored as Elks Lodge #2370's citizen of the year. Berzok was nominated for "creating a sense of community through local journalism" and featuring articles about the Elks, the Vets and Boy Scouts. The ceremony was held earlier ...

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NEW PROVIDENCE, NJ – TAPinto was recently recognized by Editor & Publisher Magazine in a recent article called "10 News Publishers That Do It Right." TAPinto was awarded with an honorable mention, noting a 21% year-over-year increase in franchise revenue, in addition to site traffic up 10% ...

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NEW PROVIDENCE, NJ - Why do businesses sponsor sporting events, township recreation events, and other initiatives?  Of course, they sponsor to show their public support.  But there’s much more to it.   Importantly, business owners want to align their business’s brand with the reputation and ...

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ELIZABETH, NJ — When the remnants of Hurricane Ida brought heavy rain to Elizabeth on Wednesday, Sept. 1, 2021, TAPinto Elizabeth reporter Skylyr VanDerveer flashed back to her childhood. "Essentially all of those feelings that I had as a kid came rushing back, where it was like, I can almost ...

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NEW BRUNSWICK, NJ — As we begin 2022, local news sites should look to video to take their content to the next level and create new advertising opportunities.  On the content side, video provides several benefits. Video is eye-catching, compelling and takes the reader to a scene more than most ...

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MONTCLAIR, NJ — TAPinto's local news reporting is being recognized with three 2022 Excellence in Local News Awards, from the Center for Cooperative Media at Montclair State University. TAPinto Elizabeth reporter Skylyr VanDerveer was honored for her coverage following Hurricane Ida and the ...

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