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TAPinto Insider

March 10, 2022

NEW PROVIDENCE, NJ – TAPinto was recently recognized by Editor & Publisher Magazine in a recent article called "10 News Publishers That Do It Right." TAPinto was awarded with an honorable mention, noting a 21% year-over-year increase in franchise revenue, in addition to site traffic up 10% ...

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NEW PROVIDENCE, NJ - Why do businesses sponsor sporting events, township recreation events, and other initiatives?  Of course, they sponsor to show their public support.  But there’s much more to it.   Importantly, business owners want to align their business’s brand with the reputation and ...

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ELIZABETH, NJ — When the remnants of Hurricane Ida brought heavy rain to Elizabeth on Wednesday, Sept. 1, 2021, TAPinto Elizabeth reporter Skylyr VanDerveer flashed back to her childhood. "Essentially all of those feelings that I had as a kid came rushing back, where it was like, I can almost ...

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NEW BRUNSWICK, NJ — As we begin 2022, local news sites should look to video to take their content to the next level and create new advertising opportunities.  On the content side, video provides several benefits. Video is eye-catching, compelling and takes the reader to a scene more than most ...

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MONTCLAIR, NJ — TAPinto's local news reporting is being recognized with three 2022 Excellence in Local News Awards, from the Center for Cooperative Media at Montclair State University. TAPinto Elizabeth reporter Skylyr VanDerveer was honored for her coverage following Hurricane Ida and the ...

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ST. BONAVENTURE, NY — Meghan Hall is now part of an elite group. The St. Bonaventure senior is the 2021-2022 recipient of the Jandoli School of Communication's Mark Hellinger Award. Named for the legendary journalist, it recognizes a senior who, according to the school, has demonstrated academic ...

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NEW PROVIDENCE, NJ — You have worked hard to build a large online audience for your publication. You have invested a lot of time and money in doing so. Why should a business or individual be able to have their non-news content presented to your audience for free? They shouldn't. Why should you ...

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NEW PROVIDENCE, NJ — TAPinto is pleased to announce the redesign of its ground-breaking do-it-yourself (DIY) marketing platform.  The platform, which has been the subject of news industry conferences and most recently, a feature in Editor & Publisher Magazine, enables businesses and nonprofits ...

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Cristina Pinzon, publisher of TAPinto Elizabeth and TAPinto Hackensack, has been named January's Millennial of the Month by Millennials for NJ. In the announcement, Millennials for NJ said "President and CEO of Stateside Affairs, Cristina is an incredible entrepreneur and is an excellent ...

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NEW PROVIDENCE, NJ — TAPinto is marking one month of Now in New Jersey, Powered by TAPinto digital newscasts. It is available on TAPinto's New Jersey websites, on TAPinto's YouTube page and as a podcast. The newscast includes interviews with TAPinto publishers and takes you into local ...

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PRINCETON, NJ — TAPinto Princeton publisher Richard Rein and sociologist William H. Whyte have a few things in common. They both graduated from Princeton, analyzed behavior in urban settings and wrote about it. Rein just released a book on Whyte, American Urbanist – How William H. Whyte’s ...

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BERKELEY HEIGHTS, NJ — Bobbie Peer is clear about what she is and what she is not. "I'm not a journalist, I'm the first to tell you that. I'm a marketing person that runs a business," Peer said. Peer owns five TAPinto sites. In October 2021, Peer became the publisher of TAPinto Basking Ridge ...

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NEW PROVIDENCE, NJ — Often media companies treat all social media channels the same. They post the same content the same way on each channel, often using a service that automatically makes the posts. The best strategy for social media for your business is one that is tailored to the platform you’re ...

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NEW PROVIDENCE, NJ — TAPinto is recognizing three of its local news sites for excellence in 2021. "TAPinto's 2021 award winners best exemplify the characteristics that are key to success here at TAPinto:  a commitment to providing high-quality objective local news, a passion for ...

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NEW PROVIDENCE, NJ — TAPinto Founder and CEO Michael Shapiro is congratulating eight TAPinto local news sites with more than one million pageviews in 2021. "The site traffic of these TAPinto sites is tremendous and a testament to the high-quality, original local news stories each of them ...

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NEW PROVIDENCE, NJ — TAPinto has launched a new section for statewide news in New Jersey.  News Around New Jersey has stories that impact residents all over the state - from decisions made by state and local leaders to pending legislation in Trenton to business newsmakers in New Jersey. Veteran ...

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RIDGEWOOD, NJ — If there's one thing you need to know about TAPinto Ridgewood publisher Jason DeAlessi, know this: He loves Ridgewood.  And it's been that way for a long time. "As a kid, we used to go down to the county park in Ridgewood and then eat at the old Country Pancake House, and my ...

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NEW PROVIDENCE, NJ — As 2021 winds down, we're taking a look back at some of the most read TAPinto stories of the year.  Here are the top ten. 10.  TAPinto Parkland - Broward County School Board Approves 2021/22 School Calendar 9.  TAPinto Westfield - Union County Opens COVID-19 Vaccine ...

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NEW PROVIDENCE, NJ — When you look at Kristina Behr’s social media profiles (@KristinaBehr on Twitter and Instagram), you see these four words in the description: Always a Jersey Girl. If there’s one thing you need to know about her, she loves New Jersey.  She has great pride for her home ...

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NEW PROVIDENCE, NJ — As 2021 winds down, we're taking a look back at some of the most read TAPinto stories of the year.  Here are the 11th - 20th most viewed articles. 20.  TAPinto Roxbury - Five Below Opens, Others Coming Soon, at Roxbury's Shops at Ledgewood Commons 19.  TAPinto Passaic ...

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NEW PROVIDENCE, NJ — TAPinto is announcing a new daily newscast that features original content from more than 80 TAPinto local news sites in New Jersey. Now in New Jersey, Powered by TAPinto will debut on January 3, 2022. "With the upcoming launch of Now in New Jersey, TAPinto continues to be ...

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NEW PROVIDENCE, NJ - When it comes to defining your business, there’s a lot more to it than just the product or service it provides. Your business needs to have a brand, a way for it to be easily recognized by customers.  As Jeff Bezos, Founder and CEO of Amazon, says, “Your brand is what other ...

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TAPinto Founder and CEO Michael Shapiro was a recent guest on Centricity's "The Best Kept Secret" video cast and podcast.  In the episode, called "The Rebirth of Local News," Shapiro talked about the scalability of local news, all throughout the country. Shapiro pointed out there are thousands ...

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NEW PROVIDENCE, NJ — Why do businesses sponsor sporting events, township recreation events, and other initiatives?  Of course they sponsor to show their public support.  But there’s much more to it.   Importantly, business owners want to align their business’s brand with the reputation and ...

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WESTFIELD, NJ — When TAPinto Westfield Managing Editor Matt Kadosh walked in to the Board of Education meeting on November 16, he didn't know that hours later he would write the site's most read story of the month, and it would get national attention, too. "I didn't know they were going to talk ...

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Do you have a Marketing Plan?  What are you doing now? Is it working? What's your budget? Do you want to reach our TAPinto viewers? Have you considered the TAPinto Do-it-Yourself (DIY) marketing platform? These are the questions I will ask you when inquiring about marketing with TAPinto. The ...

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Elizabeth Meyers knows how things work in Trenton. She worked for a legislative member starting at the age of 20, then as a contract lobbyist, and then a stint at Capital Impact Group. Then Meyers went back to the legislature, where she worked as Assemblyman Wayne DeAngelo's Chief of Staff for ...

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MONTCLAIR, NJ — TAPinto Founder and CEO Michael Shapiro was featured as a virtual speaker at the 2021 NJ Local News Summit, presented by The Center for Cooperative Media at Montclair State University, on Thursday.  Shapiro talked about TAPinto’s Do-It-Yourself (DIY) content submission process and ...

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NEW PROVIDENCE, NJ - The recent election in New Jersey told us one clear thing:  except perhaps in the bluest of blue and the reddest of red areas, elections in New Jersey are now competitive at every level of government.  In many districts fewer than 1,000 votes decided the winner and in some, ...

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HACKENSACK, NJ — One of the first things you’ll notice when speaking with TAPinto franchisee Cristina Pinzon is she’s passionate. She’s passionate about her heritage – her family emigrated to the United States from Colombia when she was a child. She’s passionate about her community – she was ...

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