Little Falls Planning Board Approves New Billboard at Plaza 46

Levco 46, owner of Kohl's department store, is concerned the addition of a billboard would create visual clutter and take away from sight lines for Kohl's from Route 46. Credits: Tina Pappas
Pictured is the parking lot area at Park West Diner, located on Route 46 west. A billboard was cleared to be installed in the back portion of the lot. Credits: Tina Pappas
The LF Planning Board approved a new billboard to be located at the Plaza 46 shopping center. Pictured is Gregory Mascera, attorney for Levco 46, owner of the Kohl's store located in the center. Credits: Tina Pappas
Pictured is John Veteri, attorney for KV Realty, owner of newly constructed 44 Main Street, giving a presentation to the planning board on signage. Credits: Tina Pappas

LITTLE FALLS, NJ - Plans are in the works to erect a billboard in the vicinity of Park West Diner, at 1446 Route 46 west.

Members of the Little Falls Planning Board initially denied an application from Outfront Media, LLC, the company looking for permission to install the billboard. According to Mayor James Damiano, the board denied a request from the company last fall. However, the application was unanimously passed at the recent meeting held on June 1.

"We agreed to review the application and determined that since they met all the conditional usages, the billboard would be granted," Damiano explained. 

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Richard Brigliadoro, planning board attorney, said the adjusted application will provide additional landscaping and  provide space on the billboard for a traffic monitoring device requested by the police department, among other conditional usage agreements.

"The applicant representative also agreed to include on the application that a structural analysis to the Planning Board will be provided," Brigliadoro said during the meeting.

Gregory Mascera, the attorney representing Levco 46, owner of Kohl's department store, which is located in the Plaza 46 shopping center behind Park West Diner, attended the meeting to find out the board's determination. The original concern by Levco 46 was that the addition of a billboard would create visual clutter, and more specifically, take away from sight lines and the ability for people to view Kohl's from Route 46.

"A timeframe has not been scheduled as of yet for the billboard's installation," Damiano said.

Approval for Verizon's installation of network nodes

Planning board members also passed a resolution approving Verizon's installation of network nodes, which are small antennas, in order to provide better in-building cell phone coverage to businesses in the vicinity of Plaza 46. The board originally approved an application last month to install the nodes on the free standing Kohl's department store sign off Route 46 west.

Woodland Park recently granted Verizon permission to install nodes in the municipality's right-of-way earlier this year.

Signage for 44 Main Street

John Veteri, attorney for KV Realty, owner of the new building constructed at 44 Main Street, gave a presentation to the planning board on the property's signage, currently in mock-up stage.

"So proud of the building and the progress we're making," he said. Some of the details Veteri planned for the building's facade were on the lighting, benches, aesthetics and the size of the signs for businesses.

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