LITTLE FALLS, TOTOWA, WOODLAND PARK, N.J. - Less than 90 days after launching on Sept. 9, TAPinto Passaic Valley has amassed a readership of over 15,000 users, and over 32,000 page views in the month of November alone.
TAPinto Passaic Valley is the only locally owned and operated news source serving the three surrounding towns, started by two local Passaic Valley alum, Mike Guerriero and George Juzdan.
"I already knew a lot about TAPinto, running my businesses in Essex County since 2013, and I regularly picked up articles on social media near my shops in Caldwell and Montclair," said Guerriero. "I knew they were looking to expand into Passaic County and having just overseen expansion of another beloved NJ brand (food), I wanted to be part of what (TAP Founder) Mike Shapiro, his team, and TAPinto.net were doing."
After applying for TAPinto Passaic Valley, Guerriero immediately went to work trying to put together a team. He recruited a partner and Vice President of Sales George Juzdan, who then brought in a mutual friend and journalist Petra Ayoub.
Together they launched on Sept. 9 to a slow start, when a reunion video of a Passaic Valley High School student Tony Kocotos and his brother Joe, who serves in the Air Force, at a pep rally went viral.
"The phone started ringing off the hook after that video," said Juzdan. "People were so happy to see positive news, they wished us luck, and many wanted to either jump on board or sponsor our site."
Attention to the site took a large leap when on Nov. 16, TAPinto Passaic Valley announced that Christa Limone, 19 year editor of Passaic Valley Today, and her veteran reporter Tina Pappas were joining the team.
When the November numbers came in showing a growth of 1,000% in readership, Limone said, "Congratulations go to Mike and George for launching TAPinto PV, and having the foresight to know it was going to really work with the direction all the print media was going in. These are two smart, savvy young men who I very much look forward to working with, and helping to grow TAPinto PV into the ultimate source for local news."
TAPinto Passaic Valley and the TAPinto App is, and always will be, free to all thanks in part to community sponsors such as Damiano Law, Pizza 46, Gelotti Ice Cream, and Premier Properties - The Damiano Group, to name a few.
"We have had the opportunity to work with some of the staple businesses in the area, and growing up as a kid I wore a lot of their names on the back of our jerseys in Little League," said Juzdan. "It is an honor to be able to promote and work with these companies now and spotlight all the great things they have always done, but might not of been highlighted in the past."
The TAPinto Passaic Valley team has already tasked itself with rebranding the Patersonian online, as TAPinto Paterson, and already has plans to launch TAPinto Wayne sometime in the beginning of next year.