TAPinto Insider

June 16, 2021

Cautionary tales have emerged in recent weeks about the inherent risks of entering the local news industry. Poynter recently called out a few of the pain points that new publishers endure, and Columbia Journalism Review suggested there isn’t enough budget to combat increasing political ...

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NEW PROVIDENCE, NJ - The main goal of any advertising campaign is to engage with customers as effectively and often as possible. You want them to see your business and remember the name while creating a positive relationship with them.  Creating an engagement marketing strategy is how your business ...

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NEW PROVIDENCE, NJ - Local communities are TAPinto’s specialty, and when it comes to marketing your business to these small areas, few places are better to partner with. That’s why Mike Iarrapino, CEO of Edison Heating and Cooling, chose to market with TAPinto and continues to do so nearly seven ...

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NEW PROVIDENCE, NJ — Few have an eye for content as good as TAPinto Westfield and NJ Flavor’s Jackie Lieberman, and her eye is impeccable.  Lieberman has been with TAPinto since its beginning, and her background in content marketing has helped shape not only TAPinto Westfield but has guided the ...

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NEW PROVIDENCE, NJ - David Brighouse is a prime example of someone who truly understands a local community.  Brighouse grew up in the City of Rahway and later returned as a teacher. Now, Brighouse’s deep community roots and passion for the local community has led him on a new adventure - news ...

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Like it or not, the idea that “all politics is local'' is no longer reality. Instead, local government has been poisoned by the toxic political environment once confined at the state and federal levels. Local reporters used to be shielded from the national political discourse, in part because ...

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NEW PROVIDENCE, NJ - When marketing your services or products, the best place to start is right in the community you serve. Your local community is full of potential new and returning customers, and that market is essential for you to sustain and grow.  Local marketing is trending, and now more ...

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NEW PROVIDENCE, NJ - If you own a business, you might be familiar with lots of trends in marketing that promise to increase your business: social media and email campaigns, as well as paid and organic ads. One trend that tends to get overlooked is SEO, or search engine optimization. SEO is a proven ...

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SAYREVILLE, NJ - Longtime TAPinto Scotch Plains-Fanwood franchisee John Mooney is taking his talents to the banks of the Raritan. After spending years growing TAPinto Scotch Plains-Fanwood into one of the networks top 5 most-visited sites, Mooney is officially launching TAPinto Raritan Bay, ...

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Facebook already serves as a news source for more than half of all Americans. But some communities solely rely on Facebook and other social media platforms for local information because no nearby news outlet exists. Local groups dominate the digital landscape, often accumulating thousands of ...

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NEW PROVIDENCE, NJ - Why do businesses sponsor sporting events, township recreation events, and other initiatives?  Of course they sponsor to show their public support.  But there’s much more to it.   Importantly, business owners want to align their business’s brand with the reputation and ...

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NEW PROVIDENCE, NJ - TAPinto TV, a medium-based franchise owned by East Main Media’s Brian Brodeur, won two Garden State Film Festival Awards. The franchise’s “HomeGrown” series won awards for Best Television Show and Best Original Score from a Television Show. “HomeGrown” is a series ...

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Small business owners have a lot to think about, but navigating a global pandemic was likely not chief among their worries. Now that we are close to the end of one, local businesses are facing a host of challenges. Communicating effectively with customers and clients has never been more ...

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Are you looking for insights into the current real estate boom happening in New Jersey?  Are you interested in buying a new home or property in the near future but don’t know what to expect? Are you looking for a mortgage or interested in learning about the refinancing process? If you ...

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NEW PROVIDENCE, NJ - Bobbie Peer has established herself as a power house marketer for local businesses in western Union County.  The Berkeley Heights resident, who started with TAPinto back in 2013 as part of the company’s expansion efforts, has morphed into a three-site franchise owner with ...

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NEW PROVIDENCE, NJ - When it comes to defining your business, there’s a lot more to it than just the product or service it provides. Your business needs to have a brand, a way for it to be easily recognized by customers.  As Jeff Bezos, Founder and CEO of Amazon, says, “Your brand is what other ...

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NEW PROVIDENCE, NJ - TAPinto Founder and CEO Michael Shapiro appeared on an episode of the Social Geek Radio Podcast with Jack Monson.  Shapiro discussed TAPinto's franchise-based business model and how TAPinto "fills the void left by the lack of local news outlets and provides marketing ...

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NEW PROVIDENCE, NJ - Email marketing is the tried-and-true strategy of sending emails to engage with your business’s prospects and customers.  It’s the most direct and effective way of connecting with your audience and converting them into customers. What’s more, email marketing consistently ...

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For-profit or nonprofit? That is the question lately in the journalism industry. Nonprofit news sites have played a vital role in filling news gaps where legacy newspapers have been sold, closed or consolidated. Big-name publications such as The Salt Lake Tribune and Baltimore Sun are even ...

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NEW PROVIDENCE, NJ - Online audiences are growing exponentially, but many businesses wonder how they can effectively and affordably access this universe, and when they do, how can they attract a potential customer that is interested in and local to their place of business?  The answer is content ...

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NEW PROVIDENCE, NJ - TAPinto has been selected as the winner of the Sustain Local Award in the fourth annual 2021 Excellence in Local News Awards from the Center for Cooperative Media.  The awards are presented in “categories based on key areas of focus for NJ News Commons members, a network of ...

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NEW PROVIDENCE, NJ - The TAPinto Featured Franchisees for March 2021 are Steve Lenox and Elizabeth Meyers from TAPinto Hamilton/Robbinsville.  Neither Lenox nor Meyers are new to the TAPinto community.  TAPinto Hamilton/Robbinsville was the third site Lenox launched, after previously opening ...

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There’s a famous saying that “All politics Is local.” As politics has become nationalized and even local candidates are now being forced to follow or defend the pronouncements of the national political parties, the adage is seemingly less accurate.  Meanwhile, COVID-19 has caused the news industry ...

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NEW PROVIDENCE, NJ - Having an online presence is a crucial aspect of boosting your business, but a website alone is often not enough to drive engagement and convert leads to customers. In order to effectively market your business, a business needs to invest in content marketing.  Content ...

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NEW PROVIDENCE, NJ - From Fortune 500 communications professional to owning her own local news business, TAPinto franchise owner Jeanne Wall has seen it all.  Now, after experiencing success in her first two TAPinto franchise locations in Holmdel/Colts Neck and Middletown, Wall is moving forward ...

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NEW PROVIDENCE, NJ - The TAPinto Rookie of the Year for 2020 is Jon “Ferris” Meredith of TAPinto Wayne.  Despite the many challenges faced in 2020, including starting a business during a worldwide pandemic in a town he was not familiar with, Meredith never let it get in his way, becoming the ...

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NEW PROVIDENCE, NJ - The TAPinto Collaborator of the Year for 2020 is Fred Smith from TAPinto SOMA.  Since purchasing the TAPinto SOMA franchise in 2015, Smith has played a major role in promoting TAPinto’s mantra of collaborative media throughout the network.  His focus on support to the ...

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NEW PROVIDENCE, NJ - The TAPinto 2020 Highest Honor Award was presented to Steve Lenox of TAPinto Hoboken, TAPinto Jersey City, TAPinto Paterson, TAPinto Bayonne and TAPinto Hamilton/Robinson.  Lenox started his first TAPinto franchise in Paterson in 2017, and he hasn’t slowed down since. In ...

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NEW PROVIDENCE, NJ - The TAPinto Featured Franchisees for February 2021 are TAPinto Flemington/Raritan’s Audrey Blumberg and Joey Novick. Blumberg and Novick come from vastly different backgrounds, both inside and outside TAPinto. Blumberg is a career-long journalist, while Novick comes from a ...

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NEW PROVIDENCE, NJ - The TAPinto Featured Franchisee of the Month for January 2021 is Jennifer Dericks from TAPinto Sparta and TAPinto Newton. Dericks launched her two franchises back in 2012 after completing her term on the Sparta Board of Education and she’s been with TAPinto ever ...

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