CEDAR GROVE, NJ - People in Cedar Grove will have a new place to grocery shop by early March.  Foodtown of Cedar Grove which is now part of the Wakefern Food Corp. will officially be rebranded as The Fresh Grocer on March 6.  

The Maniaci family and its Nicholas Markets company, which currently operates four Foodtown stores in New Jersey, will transition its stores to The Fresh Grocer brand starting in February. The Fresh Grocer is a registered trademark of the retailer-owned cooperative Wakefern Food Corp. 

In addition to the Cedar Grove store, stores in Colonia, Township of Washington and North Haledon will also be rebranded.  

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Wakefern Food Corp. said that customers can expect all the favorite parts of their store to remain while new products and features are added with the new name. Shoppers can sign up for Fresh Grocer Price Plus Club card by visiting any of the four Nicholas Markets locations. Customers will also notice new advertising circulars this month with special deals for the new The Fresh Grocer stores.

“My customers know they get a top-notch, specialty grocery shopping experience at our stores, and we will continue to provide all the things our customers know and love while adding new and exciting features as we rebrand to The Fresh Grocer,” said David Maniaci, current president and CEO of Nicholas Markets.  “This is the exciting next chapter in my family’s 77-year history in the grocery business. I want to thank shoppers for their ongoing support as we complete our rebranding efforts and make the change to The Fresh Grocer.” 

The Maniaci Family announced last October that it had joined retailer-owned cooperative Wakefern Food Corp. The move made the Maniaci family and its company, Nicholas Markets, the 51st member of the supermarket cooperative based in Keasbey, NJ.

According to Wakefern, "The rebranded stores will continue to offer restaurant-quality take home meals with best in market pricing, and a wide variety of high quality fresh foods at low prices. Customers will also notice new advertising circulars with special deals for The Fresh Grocer stores, and Instacart, the on-demand and online grocery delivery service, will also be available to customers."

The new Fresh Grocer locations will also offer several new Wakefern Own Brand products including Bowl & Basket™ and Paperbird™ lines. Shoppers will also be able to purchase Wakefern’s Wholesome Pantry brands, which include the Wholesome Pantry Organic line.