WOODLAND PARK, NJ - The Woodland Park Police Department has reported that a possible luring attempt on a child occurred this afternoon, Oct. 16, during dismissal at Beatrice Gilmore School on McBride Avenue, which serves third and fourth grades.

Police say that a woman standing outside of a tan minivan asked a female student to get into the vehicle and said that she would take the child home. The suspect was described as having red hair which was pinned up in a messy bun. The child refused and immediately reported the incident to the building principal. 

The suspect then went back to her vehicle and left the area traveling towards the McBride Avenue/Browertown Road intersection, police report. The school district immediately contacted the police Department. 

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"Please know that both the school district and the police department are taking this as a very serious matter and treating it as such," School District Superintendent Dr. Michele Pillari noted in a statement sent to district parents. "The police department is conducting a full investigation into this matter."

If anyone has any information about the incident, they are asked to call the Woodland Park Police at 973-345-8111.

"As always, I encourage each and every one of us to maintain open lines of communication with the children," Dr. Pillari noted. "Constant communication between home and school helps to keep all of our children safe."