COLUMBUS, OH - A report from Nationwide Insurance shows that August is the deadliest month for driving. The report is based on data from the company's customers and the Insurance Institute for Highway Safety. 

According to the report, Nationwide members reported more accidents in August 2016 (60,976) than any other month over the last four years. 15,914 people died in motor vehicle crashes in August during a five-year span (2012-2016), ranking it as the deadliest driving month of the year, according to the Insurance Institute for Highway Safety.  

August 2 is the deadliest driving day of the year. There were more traffic fatalities (505) due to motor vehicle crashes on this date than any other of the calendar year over a five-year span (2012-2016), according to the Insurance Institute for Highway Safety.        

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Learning of the report Mario Tommolillo of Paterson's Classic Auto Body said that the statistics should serve as a wakeup call to drivers. "When you are behind the wheel driving should be the only thing you're focused on. The highway is no place for multi-tasking."                       

Data collected from Nationwide's SmartRide program from drivers across 22 states shows that the biggest contributing factors to auto accidents are hard braking, suddenly speeding up and time spent in congested driving conditions.

"While our business is repairing vehicles that have been damaged in accidents are passion is keeping drivers safe," Tommolillo said. "If a driver is slowing down, paying attention, and staying alert means one less customer, we'll take that."

Nationwide's data clearly identifies Friday, between 9 a.m. and 4 p.m. as the most aggressive time of the week for drivers. During this timeframe, drivers' habits behind the wheel show more instances of hard breaking and faster accelerations than any other time of the week.

"These critical pieces of data about driving habits have been identified as some of the leading contributors to auto accidents," said Teresa Scharn, Nationwide associate vice president who helps build and manage the insurer's telematics program. "When drivers are armed with this information, they can make necessary adjustments to their driving behaviors that will help them be safer drivers."

 

Editor's Note: Classic Auto Body is an advertiser with TAPinto Paterson.