Arts & Entertainment

Wharton Music Center's Paterson Music Project Video Receives 2015 Telly Award

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PATERSON, NJ—Paterson Music Project recently announced that its documentary video produced by Chakra Media Group is the recipient of a 2015 Telly Award. The piece, titled 'The Paterson Music Project,' won in the Film/Video Non-Broadcast category.

Says Wharton Music Center Executive Director Karen Deschere, “Having Chakra Media Group produce our video enabled us to share the Paterson Music Project story in a way we could have never imagined. Working with Genevieve Castelino and Kiran Merchant was a joy from start to finish. Their passion and dedication to the program inspired all who worked on it, and attracted a top-notch production crew we wouldn’t have dreamed possible. The Wharton Music Center’s Paterson Music Project couldn’t be more proud to have Chakra Media Group’s work recognized in this way.”

The Telly Awards was founded in 1979 and is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and online commercials, video and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.

“The Telly Awards has a mission to honor the very best in film and video,” said Linda Day, Executive Director of the Telly Awards. "Chakra Media Group's accomplishment illustrates their creativity, skill, and dedication to their craft and serves as a testament to great film and video production.”

Genevieve Castelino and Kiran Merchant are award-winning filmmakers and co-founders of Chakra Media Group (CMG) with over 45 years of film, video, and theatre experience that brings their film/theater narrative experience to businesses and nonprofits so that they can tell their best stories. CMG is also currently in development on three feature films. The Paterson Music Project video was unveiled at a Building Harmony giving breakfast, an opportunity to showcase the talented students of Paterson while telling PMP’s story, on November 21, 2014 at Rogers Locomotive Building in Paterson.

Says Castelino, “We are so very grateful to Karen Deschere and Susan Oldroyd for giving us the opportunity, their trust, and the creative freedom to tell the Paterson Music Project's story. We set out to make a film that was honest and moving. To do that we had to capture the passion, the love, and the incredible commitment that the administrators, teachers, parents and students put into this program. Every member of the Chakra Media Group and Paterson Music Project team brought not just their talents, but their hearts and souls into making this film. Winning the Telly Award is a recognition of all of this.”

Based in Paterson, New Jersey, the Paterson Music Project (PMP) is an El Sistema-inspired program of Wharton Music Center that uses music as a vehicle for social change by empowering and inspiring children through the community experience of ensemble learning and playing. PMP provides an intense musical immersion for 70 third and fourth-grade students enrolled at the Community Charter School of Paterson. Students study a primary instrument (violin, cello or viola) and participate in six hours of group music instruction, ensemble practice and private lessons weekly. Students also study music theory, music history, aural training and singing in musicianship classes. Students perform frequently for the school and community. The Paterson Music Project began in January 2013 and is run by the Wharton Music Center/New Jersey Youth Symphony. www.patersonmusicproject.org.

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