NEW PROVIDENCE, NJ - Why do businesses sponsor sporting events, township recreation events, and other initiatives? Of course they sponsor to show their public support. But there’s much more to it.
Importantly, business owners want to align their business’s brand with the reputation and credibility of the event or initiative they are sponsoring. They also want to have their business’s brand front and center with everyone who is involved with the event or initiative as well as anyone who is considering attending the event. And, critically, they want to build, or build upon, goodwill for their business in the community.
Oftentimes, sponsorship takes the form of signage at the event or a prominent mention by the cause. This certainly has value to a business and businesses spend hundreds if not thousands of dollars for such sponsorship opportunities.
But what if sponsorship could involve an ongoing presence throughout the year? What if it could include direct access to the business’s online store? That would be significantly more valuable.
Now, what if instead of sponsoring an event that a few hundred or few thousand people would hear about or attend, what if they could sponsor something that tens of thousands of people in town will see on an ongoing basis. That would be an even better opportunity.
Now let’s take it one step further. What if, in addition to having prominent sponsorship 24/7, 365 days per year in front of an audience of tens of thousands of people in town, the business is able to tell its story on an ongoing basis to that audience?
All of this can be achieved through sponsorship opportunities on your local TAPinto site.
Your community relies on TAPinto for local news. Your brand, combined with ours, is an unstoppable match. Add to that the content marketing opportunities we provide our sponsors, and it’s a homerun.
To learn more about sponsoring with TAPinto, click here.