ERICKA RIKER, TAPINTO.NET STAFF
NEW PROVIDENCE, NJ - When it comes to defining your business, there’s a lot more to it than just the product or service it provides. Your business needs to have a brand, a way for it to be easily recognized by customers.
As Jeff Bezos, Founder and CEO of Amazon, says, “Your brand is what other people say about you when you’re not in the room.”
Your brand is ...
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