Santa Claus is Coming to Town!

South Plainfield’s sixth annual Christmas in July celebration will be held on Saturday, July 28 from 10 a.m. to 3 p.m. (Rain date is July 29.)

Santa will officially open the event at 10 a.m. joined by the mayor and members of the council. As of press time, more than 50 vendors have signed up.

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The very popular race car track returns this year, with free racing all day long. You can still purchase a race car with your logo or name on it for only $150 and after the event you get to take the body of the race car home.

A few of the participating vendors are: 9 Round Fitness, Lisa’s Hand Crafted Gifts & More, Innovate Salon Academy, Wreaths & Trees, Start Right Nursery School, Paparazzi, Scentsy, Touchstone, Argan Caravan Beauty Products, Hadley Communications Technologies, Fabric Dog Collars, Leashes & Treats, toys, beading/jewelry, women’s apparel, LuLaRoe and Brennan & Sons sheets and pillows. We are still accepting applications for more vendors.

For more information or an application for a race car or vendor, email

First Baptist Church will sponsor its popular photo booth again. They will also be selling cotton candy and lemonade and grilling hamburgers.

Returning this year is the dunk tank. Several borough officials have already signed up to get dunked. If your organization would like to join in the fun, we welcome your participation. There will be plenty of games and activities for the children, such as face painting, sparkling tattoos, edible sand art and prizes.

Radio station Magic 98.3 will be on site from 10 a.m. to 1 p.m.

The Cultural Arts Commission will be sponsoring a window painting contest. Everyone is invited to decorate a window. It could be a fun activity for the entire family.

Please note that the roads in the downtown area will be closed to traffic during the event. Handicap parking will be available at designated spots. 

An information booth will be set up at the entrance, located on South Plainfield Avenue and Front Street in the South Plainfield Business Association booth. You can pick up a map of the vendors. The first 150 adults and 100 children will also receive a swag bag. Plenty of signs will be posted to help visitors locate food vendors and other attractions.

A tricky tray sponsored by the SPHS Marching Band will be located near Mr. Subs on Front Street.

SPHS Band Boosters will be selling fried Oreos as a fundraiser.

Watch for the latest updates in the Observer and TAPinto South Plainfield or log on to the South Plainfield Christmas in July Facebook page.