Business & Finance

Press Releases

Fill the Local News Void and Create a Profitable Business: Start TAPinto in Your Town

Many newspapers are regionalizing their coverage or being acquired by media conglomerates and laying off journalists, creating a void in local news coverage, not only in New Jersey but throughout the country.
As a result, there is less and less local coverage of your local government and board of education, high school sports, charitable events and other newsworthy local happenings, says TAPinto CEO and Publisher Michael Shapiro.
"At TAPinto we are filling the void being created in local news caused by the regionalization and downsizing of hardcopy newspapers," Shapiro said. "We provide a turn-key solution and enable people, ranging from entrepreneurial journalists and public relations professionals, to business development and marketing executives, to realtors and others who start TAPinto as a side business, to nonprofits and universities and even hardcopy newspaper publishers, to start a profitable online local newspaper business in their town."
TAPinto franchises local news sites to local owner/publishers and now has more than 65 local news sites covering more than 100 municipalities in New Jersey and New York, with more than 6 million readers during the last year.
Jonathan Jaffe, a veteran journalist and former Star-Ledger reporter who owns the public relations firm Jaffe Communications, saw an opportunity to start a quality online news site in New Brunswick, New Jersey. He hired Jack Murtha, a firecracker reporter with a graduate degree from the Columbia University School of Journalism, to oversee coverage of day-to-day news in New Brunswick and at Rutgers University, while Jaffe manages the site, coordinates other staff and serves as city publisher.
"New Brunswick and the Rutgers community have other online publications but they are more activist in nature," Jaffe said. "I wanted to develop a high-quality objective online news site that would serve all of the residents of New Brunswick and the Rutgers community. TAPinto provides the technology, backend, training, and support so we could focus on quality journalism -- breaking great stories and developing long-term investigative series, while coordinating local advertising. TAPinto handles the rest."
Jaffe noted that TAPinto continues to grow in Middlesex County, allowing for more robust news as sites freely share content across the platform.
"With my reporters teamed with TAPinto writers covering other aspects of the county, we now have a superior news organization that is second-to-none in terms of comprehensive coverage of Middlesex County," Jaffe said.

Ravenell Williams, CEO of the Plainfield YMCA, saw the lack of local news coverage in Plainfield as a detriment to the community.
"Pretty much the only time Plainfield is in the news is when there is a major disaster," Williams said. "However, the vast majority of what is going on in Plainfield is good news -- with so many Plainfielders giving back to the community and doing wonderful things.  I wanted to also tell those stories and at the same time, saw an opportunity for the Plainfield YMCA to develop additional marketing opportunities. TAPinto enables a nonprofit like ours to give back to the community, better inform our residents, and create additional donated funds so that the Plainfield YMCA can do even more great things for our community."
For business entrepreneur Darlene Cullen, starting TAPinto in South Plainfield, NJ was an obvious business opportunity.
"The only news coverage in South Plainfield was a weekly print publication," Cullen said. "There is little value in old news. TAPinto creates the opportunity to provide up-to-the-minute news in my town. So I started TAPinto South Plainfield three years ago and it has already become the go-to-place for local news and information. On the business side, TAP South Plainfield is surging. TAPinto's unique model enables us to sell marketing and advertising opportunities to businesses in South Plainfield and into all of the TAPinto sites in New Jersey, which has created a significant revenue stream for my thriving business."
Jackie Lieberman, a veteran journalist, saw an opportunity in Westfield, NJ where her local hardcopy newspaper's idea of going online was to have a pdf of its newspaper available.
"People don't want to wait a week to find out what is going on in their town," Lieberman said. "Most people get their news online and in particular, on their phone and I saw that that trend would only grow. Thanks to TAPinto's system that enables us to share content within the network of TAPinto sites, I'm also able to provide important stories throughout Union County and the State of New Jersey to our readers with no work on my part because my fellow TAPinto franchisees are covering those stories in their towns."
Anyone who may have interest in helping to fill the local news void in their town can visit for more information.
--- is a network of more than 65 all-online local newspaper franchises in New Jersey and New York with more than 6M readers.  The all-online hyperlocal news sites boast more than one hundred columnists, a full-service Community Calendar, Business Directory, local Real Estate Listings and more. The public can friend on Facebook at and can follow on Twitter at 

Download the TAPinto App!   Click here for Android.  Click here for iOS. 
In addition, is currently offering franchise opportunities in CT, MA, FL, NJ, NY, PA and beyond. Anyone interested in starting an online newspaper in their town is invited to Click here  for more information. currently covers hyperlocal daily news and information in: Basking Ridge, Bayonne, Bedminster, Belmar, Berkeley Heights, Bernardsville, Bloomfield, Bridgewater, Caldwell, Cedar Grove, Chatham, Clark, Colts Neck, Cranbury, Cranford, Denville, East Brunswick, East Orange, East Hanover, Edison, Elizabeth, Essex Fells, Fairfield, Fair Lawn, Fanwood, Far Hills, Flemington, Florham Park, Franklin Township, Glen Rock, Green Brook, Hillsborough, Holmdel, Kenilworth, Lake Como, Long Beach Island, Little Falls, Livingston, Madison, Mahopac (NY), Manahawkin, Maplewood, Millburn/Short Hills, Milltown, Montville, Montclair, Morristown, Mountainside, Newark, New Brunswick, New Providence, Newton, North Caldwell, North Plainfield, North Salem (NY), Nutley, Olean (NY), Paterson, Peapack & Gladstone, Piscataway, Plainfield, Randolph, Raritan (Hunterdon), Raritan (Somerset), Roseland, Roselle, Roselle Park, Roxbury, Scotch Plains, Somerville, Somers (NY), South Brunswick, South Orange, South Plainfield, Sparta, Spotswood, Springfield, Stafford, Summit, Totowa, Union, Verona, Warren, Watchung, West Caldwell, Westfield, West Orange, Woodland Park and Yorktown (NY).  It also includes a franchised Travel section, TAPintoTravels covering domestic and international travel.

TAP Into Another Town's News:

You May Also Be Interested In

Sign Up for E-News


East Brunswick: I Don't Wanna Close Up, I'm a Toys-R-Us Kid

March 16, 2018

EAST BRUNSWICK, NJ - East Brunswick used to be the home of Meyer's toy store, an almost idyllic wonderland of all sorts of Barbies, parts for swimming pools, and clanging model trains until it closed in 2002.  Kay-Bee toy store was a popular stop at the Brunswick Square Mall until 2009, with a salesperson often displaying the newest gadget outside its door, causing eager kids ...


Piscataway – Reinhard Rudolf Kiefer, 85, died Sunday March 11, 2018 at home. Born in ...
Read more
Piscataway, NJ – Manuela Cruz, 94, born July 17, 1923, passed away peacefully on March 8, ...
Read more

Celebrate National Ag Day at the Middlesex County EARTH Center

March 13, 2018

EARTH CENTER, NORTH BRUNSWICK, NJ - Consider this: just about everything we eat, wear and use comes from agriculture. That is why America’s farmers and their crops are celebrated each year on National Ag Day, which falls this year on March 20.

To honor this day, the Rutgers Cooperative Extension of Middlesex County has planned a new seminar entitled The State of Agriculture and ...

Darby Road to Host Fifth Annual St. Patrick's Day Festival

SCOTCH PLAINS, NJ -- Darby Road Public House (450 Park Ave., Scotch Plains) has announced the dates and times of its hugely popular St. Patrick’s Day Festival, which will be set up in the municipal parking lot.

The festival features Irish bands, Irish step dancers, bagpipers, great Irish fare and enough Guinness to go around! The event also will have a bounce house, ...

Piscataway Libraries Host Annual NJ Makers Day Program

PISCATAWAY, NJ – The Piscataway Public Libraries were once again hosts to dozens of “makers” for the 4th Annual NJ Makers Day celebration.

The Saturday events at the Kennedy and Westergard Libraries featured activities and demonstrations by members of the maker culture with a focus on STEAM (science, technology, engineering, art, and math) initiatives.

Among other ...

NCAA Tournament: Heilmann and DelVecchio Both Secure All-American Honors; Suriano Becomes Rutgers' First-Ever Finalist

CLEVELAND, OH -The senior class of South Plainfield High School’s “Murderer’s Row”, the 2013 team that earned a group title, two individual state titles, and produced five state placewinners, knows a thing or two about making wrestling history. The 2018 NCAA wrestling tournament marks the last time two standouts from 2013 team, Troy Heilmann and Scott DelVecchio, will ...

Pre-Ticket Sale for Holy Savior Academy’s 4th Annual Spring Splendor Tricky Tray

Holy Savior Academy is hosting its Spring Splendor Tricky Tray Saturday, April 21, 2018 at the school.  Doors open at 6:00 p.m.

Tickets are limited and will be sold at Holy Savior Academy, 149 South Plainfield Avenue, South Plainfield on Wednesday, March 21, 2018 from 2 p.m. to 4 p.m. (cash or checks)

BYOB and food- Admission $ 25 per ...

Upcoming Events

Thu, March 22, 7:00 PM


The Basics of Starting a Business

Business & Finance

Fri, March 23, 8:00 PM

State Theatre New Jersey , New Brunswick

Motown the Musical

Arts & Entertainment

Sat, March 24, 8:00 PM

State Theatre New Jersey , New Brunswick

Motown the Musical

Arts & Entertainment

Sun, March 25, 8:00 AM

St. Francis Episcopal Church, Dunellen

Palm Sunday

Religions And Spirituality

New Jersey Hoops Player Isaiah Rogers Part of College Basketball History

March 17, 2018

CHARLOTTE, NC - You all saw what happened. You all witnessed history.

But did you know a former Jonathan Dayton basketball player, who helped lead the Bulldogs to an NJSIAA North Jersey, Section 2, Group 1 state title in 2012-13, is on the University of Maryland-Baltimore County men’s basketball roster?

Junior guard Isaiah Rogers, who served as UMBC’s team’s manager in ...

Coffee, Tea or Fleas?

Two ducks are on a flight to Miami.  The first duck says to the second, “you flying south for the winter?”  The second duck replies, “Oh wow, a talking emotional support duck!”


Pa rum pum.


There have been a lot of news stories lately about animals traveling on airplanes.  Some are humorous, like the woman who recently tried to bring ...