PISCATAWAY, NJ – In the sixth and last in the series of business lectures in commemoration of the township’s 350th Anniversary, the Historical Commission hosted Foley, Incorporated, a family owned Caterpillar heavy equipment sales dealership and tool rental company on Centennial Avenue in Piscataway.

Ryan Foley, the company’s president addressed attendees at the Senior Center on Monday night, describing the business’s history and some of the projects that have used its equipment.

“We provided a lot of equipment used to excavate the World Trade Center site during the 9/11 disaster and to help in the cleanup after Super Storm Sandy,” he said.

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Foley is a grandson of the dealership’s founder, E.J. (Ed) Foley, Jr., sharing leadership responsibilities with his older brother, Jamie, the company’s CEO. They took over operations from their father, E.J. (Kim) Foley, III after his retirement in 2005 when Jamie was named CEO and President.

Caterpillar (CAT), a $47 billion company was founded in 1904 in Stockton, California, and has since grown into a global manufacturer of heavy excavating and construction equipment including bulldozers, specialty trucks, cranes, paving and mining equipment, and various types of industrial equipment and the parts needed to run everything.

“The decision to paint the equipment yellow was because Caterpillar noticed a lot of yellow paint was being used to mark the new highways that were being built at the time the company was established,” Foley said, noting that the company thought this would be a good way to distinguish itself during that period.

Originally a machinery company established n 1957 and located on Route 22 in Union, New Jersey, the founding Foley eventually acquired the assets of an existing Caterpillar dealership, moving the operations to its current location in Piscataway in 1967, before Route 287 was extended through the area.

Today, the Foley, Incorporated dealership services construction clients and projects in the northern 13 counties of New Jersey and Staten Island, and also the island nation of Bermuda.

“Although we are the smallest CAT territory, we are the most densely populated,” said Foley.

Foley, Incorporated appreciates the loyalty its employees show for the company, with the average length of employment being 14 ½ years.

“We attribute this to the core values we maintain as their employer,” said Foley listing the values of Trust, Communication, Excellence, Relationships, and Astonishment.

Several audience members attended the presentation in support of the company’s longstanding relationship with the township.

A now retired employee proudly proclaimed to having worked for Foley, Incorporated for 38 years. “I helped move equipment from the Union facility to Piscataway,” he told Foley, showing off the belt buckle he wears everyday as a tribute to his tenure.

And a construction equipment customer stood to give his testimonial as to how much the company means to his business’s success. “If I need a part for my 1963 bulldozer, it’s there overnight,” he said, displaying an old photo of him in the machine’s cab, still in use.

At the moment Foley, Incorporated is involved with various highway and bridge projects around the region, and with New Jersey Transit’s 26 new locomotives which will use Caterpillar engines and other parts.

Verizon Wireless is the largest contractor using the company’s expertise. “Wherever they have data centers in the country, we partner with the local dealer to provide services,” explained Foley.

“Foley, Incorporated is part of Piscataway’s history which is why we asked Ryan to speak as part of the 350th Anniversary commemoration,” said Councilman Jim Bullard.

“We are proud to be part of Piscataway,” Foley smiled.

Foley, Incorporated was the last in a series of business presentations that included speakers from QuickChek, Colgate, IEEE, the Model Railroad Shop, and PepsiCo. This year-long project was sponsored by Piscataway’s 350th Anniversary Committee and the Historical and Heritage Society.


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