June 23, 2020:  Prevailing over four other impressive finalists in a national rebranding contest, the New Jersey Coalition Against Human Trafficking (NJCAHT) has won a $50,000 rebrand from the New York design company Thinkso Creative. 120 nonprofits applied for the Give a Brand!® contest and the 5 finalists had to garner the most votes over a 6-week voting period. NJCAHT President, Danny Papa thanked all who voted: "We are sincerely grateful for the support we received during this competition. This opportunity to re-brand our Coalition will enable us to expand our reach, maximize our impact, and increase our influence to effectively engage and inspire communities throughout New Jersey to prevent all forms of human trafficking."  

Board member, and mother of a survivor, Ingrid Johnson, who also co-chairs the NJCAHT Healthcare Committee says she is especially excited about the win, since the organization can now provide a directory of services: “A human trafficking resource directory on our new website will provide an extraordinary culture of healing that connects survivors to life changing opportunities.”  

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The NJCAHT Survivor Consultant, Gina Cavallo, says human trafficking can affect girls, boys, women and men, yet it is often misunderstood which increases vulnerability: “Human trafficking discriminates against no one, so it’s important to get to all communities in New Jersey with knowledge about the causes of human trafficking. It’s amazing to have won the contest, which will help enormously in achieving that awareness.” 

Currently, the NJCAHT has been raising the alarm on the issue of online child grooming for future trafficking, with a 200% increase in reports of online exploitation during the pandemic, according to the NJ State Police’s Internet Crimes Against Children Unit. The contest win will help amplify the warnings the organization is sending, says Executive Director, Kate Lee. “This rebrand will be an important boost to our profile around the state, which will help us get important information to families about keeping their children safe from online predators.”  

The rebranding takes place in a single day of creative work on August 7, and can be watched on Facebook Live at https://www.facebook.com/thinksocreative. More information about the contest and the rebranding process can be found at https://thinkso.com/giveabrand

The New Jersey Coalition Against Human Trafficking is a nonprofit made up of over 180 organizations in New Jersey, with a mission to unite NJ communities to abolish human trafficking. More information about the organization can be found on its website at www.njhumantrafficking.org, and family resources for protecting children against online predators and traffickers can be found at www.njhumantrafficking.org/prevent-online-grooming.