Arts & Entertainment

Super Bowl Advertising Preview - What's the Big Deal?

d6d4d34d9fc549288522_f88fba3e8b4ed32c7b0a_football-tv.jpg
Credits: rcwilley.com
d6d4d34d9fc549288522_f88fba3e8b4ed32c7b0a_football-tv.jpg

CRANFORD, NJ - Every year many sports fans prepare to watch the big game, but just as many people, if not more, watch the Super Bowl for the television advertising.

Those brands expected to have ads running again this year include Acura, Bud Light, Buick, Coca-Cola, Honda, Hyundai, MINI USA and Kia, just to name a few.

Avocados from Mexico is a newer Super Bowl advertiser, just in their second year. Their ad will include a storyline about sending avocados to space with actor Scott Baio.

Sign Up for E-News

According to broadcast network NBC, one ad is estimated at a price tag of over $5 million; that's a lot of cash for a few seconds of time. Then again, 114 million viewers watched last year's game according to NBC and it rendered a 47.5 share, the highest viewership percentage for a Super Bowl since the Bears-Patriots matchup in 1986. Although it is unknown how this Sunday's game will matchup to year's past, millions of eyeballs will be focused on the ads no matter which team wins.

Every year brands with high profile names and deep awareness continue to advertise on this big stage. TAP into Cranford owner and 20-year marketing veteran, Jennifer LoBianco, explains, "It's about being in the spotlight and aligned with the NFL property, other brands, the NBC network, no other event is like it in terms of viewership. So even if you are a big brand with a solid name already, it's a given part of your marketing budget each year. And with that, brands over time have figured out ways to create engagement with their viewers, so they may have part of an ad that continues online, or a special offer for viewers; they aren't paying these exorbitant ad prices without getting a big bump in web traffic, social media engagement and sales of some sort."

As for smaller brands, even some of them have spent top dollar too. LoBianco explains, "While some brands decide to spread out their annual ad spend, others decide to be 'all in' for just one event, even just one ad placement, because the reach and engagement is tremendous for the Super Bowl and brands know that viewers are tuning into the ads, not tuning out."

One of the most famous brands early on that spent all of their annual budget just during the Super Bowl each year was Master Lock, who was not as much interested in getting consumers engaged, but hardware-store owners at the time. It has been reported by the brand that from 1973 to 1994 while they ran Super Bowl ads, including the famous attempt to break the lock with a single gunshot, their annual sales jumped from $35 million to $200 million.

A more recent brand that became noteworthy during their infancy was GoDaddy, who also spent a lot early on before they were today's power player in the web hosting arena.

Ironically this is the first year of last twelve that GoDaddy is skipping the Super Bowl.

LoBianco adds, "Both Master Lock and GoDaddy spent most of their money at the time for one ad and that's it, they realized that they could garner enough awareness, phone calls (before the internet), distribution, sales and engagement from one ad then they could all year."

While some of these ads in full format are already floating around the Internet, for others, just teasers have been released.

Snickers is using celebrity talent to promote their candy bar, including Willem Dafoe doing his best Marilyn Monroe impersonation, white dress and all. 

Those brands appearing for the first time include: Bai (a low calorie beverage brand), ShockTop (beer beverage company), SoFi (a financial services company) and SunTrust Banks.

In addition, Alec Baldwin and Dan Marino will star in Amazon's first ever Super Bowl ad, while Marmot outdoor apparel and PayPal will also make their big game debut. 

According to media buzz there are many very creative new ads ready to roll on Sun. Feb 7, when the game starts at 6:25 p.m. with halftime show at 8:15 p.m. Enjoy the ads, and the game too.

TAP Into Another Town's News:

You May Also Be Interested In

Sign Up for E-News

Piscataway

Beyond Thoughts and Prayers: The Official Program for East Brunswick #Never Again Vigil

February 24, 2018

EAST BRUNSWICK, NJ -  A solemn vigil of remembrance will be held at the East Brunswick High School football field on Sunday, February 25th at 6:30 pm.  the program will feature blessings, speakers, and a call to action in response to the murders of 14 students and three teachers at Marjory Stoneman Douglas High School in Parkland, Florida.  The program has been ...

Obituaries

Christina C. Sweet (Diaz) 79 years, died Monday January 1, 2017 at Robert Wood Johnson University ...
Read more
- Nov 15, 2017
Phillip A. Petracca, also widely known as Filippo Neri in the Italian-American Radio and ...
Read more

Diegnan: Computer Science Now Required in New Jersey Schools

February 24, 2018

SOUTH PLAINFIELD, NJ – Legislation sponsored by Senator Patrick Diegnan to require school districts to offer course in computer science and Department of Education to adopt changes to NJ Student Learning Standards in computer science has been signed into law.

“To flourish in tomorrow’s digital economy and society, our children should be learning computer science,” said ...

New Brunswick and the Civil War:  The Brunswick Boys in the Great Rebellion

February 25

(Snow date 3/11)

New Brunswick and the Civil War:  The Brunswick Boys in the Great Rebellion

with local author Joanne H. Rajoppi

2:00PM – 4:00PM

TKTS: members $10, in advance $12, door $15

Limited seating - adv. registration sug.

Light refreshments included

Dutch Door Gift Shop ...

Trees Have Sex? Rutgers Researchers Have All the Answers

New Brunswick, NJ - A few years ago, Rutgers researcher Jennifer Blake-Mahmud was working on a botany project in Virginia when colleagues pointed out a striped maple, a common tree in the understory of mountain forests from Nova Scotia to Georgia. 

“They told me, ‘We think it switches sex from year to year, but we don’t know why,’ and I said, ‘No ...

Upcoming Events

Sun, February 25, 1:00 PM

St. David's Episcopal Church, Cranbury

Organizing for the 2018 Mid-terms: Elections, ...

Education Giving Back Government

Carousel_image_3d7e35618f05795eb00f_omstbydesignnew_jpeg

Tue, February 27, 7:00 PM

Cranford Community Center, Cranford

“Olmsted By Design!” Free First-Person, Dramatic ...

Arts & Entertainment Green Home & Garden

Thu, March 1, 7:00 PM

Piscataway Public Library, PISCATAWAY

Empowerment for the Job Search

Business & Finance

Sat, March 3, 7:00 PM

State Theatre New Jersey, New Brunswick

Golden Oldies Spectacular

Arts & Entertainment

Sun, March 4, 8:00 AM

Edison Elks Lodge #2487, Edison

All-You-Can-Eat Buffet Breakfast Supporting ...

Food & Drink Giving Back

Hackensack Resident Charged with Sexual Assualt and Child Endangerment at Hackensack YMCA

February 24, 2018

HACKENSACK, NJ - Acting Bergen County Prosecutor Dennis Calo announced the arrest of Timothy Smith of Hackensack on six counts each of Sexual Assault by Contact and Endangering the Welfare of a Child. The arrest is the result of an investigation conducted by the Bergen County Prosecutor's Office under the direction of Chief Robert Anzilotti, and the Hackensack Police Department under the ...

How to Talk with Kids About the Florida Shooting

February 15, 2018

Guest Column

The tragedy of the Florida school shooting is devastating leaving 17 killed and 15 injured. Our children can easily identify with what occurred yesterday. It will be the topic of conversation today in schools everywhere. School administrators are doing all they can to provide support and guidance. The shootings affect children, teachers, and school personnel. The ...

Let the Games Begin

I am truly awed by the Olympics.  Watching these superb young athletes on TV inspires me to renew my membership to the gym and pursue my lifelong dream of taking home the gold.  

 

The problem is that in my deluded head, I can see actually see myself standing atop the podium.  I am wrapped in a puffy designer ski coat with a huge piece of bling slung around my neck ...

The Best Way to Pay Your Child a Compliment

“Of course you’re good-looking.”  “You’re the best friend ever.”  “Who wouldn’t want you on their team?”  Is there a parent out there (including me) who hasn’t praised a child in order to make him or her feel better?  Sometimes it’s true, and sometimes we say it because we just can’t stand to see them ...

Height during childhood associated with increased stroke risk in adulthood

Researchers in Denmark studied the health records of more than 300,000 people born between 1930 and 1989 and found that those who were shorter than average height between ages 7 and 13 had a greater risk of stroke as adults. The results of this study were published in the February 15, 2018 issue of the journal Stroke.

Summary: https://www.medicalnewstoday.com/articles/320922.php

Journal ...