TAPinto Featured Franchisee

TAPinto Featured Franchisee: South Plainfield's Darlene Cullen

f6155e3da44047d43338_thumb_b304d75354d2b46f37b1_P18.jpg
f6155e3da44047d43338_thumb_b304d75354d2b46f37b1_P18.jpg

This week's feature will focus on TAPintoSouthPlainfield.net franchisee Darlene Cullen. Find out what she enjoys covering the most, why she decided to franchise with TAPinto.net and how a regional Vice President of a bank became one of the most successful TAPinto franchisees...

 

Q: When did you join TAPinto.net?

A: I joined TAPinto four years ago. At that time it was the 11th site in the TAPinto network. I was looking for an outlet to give back to the community in the form of news media.  TAPinto was exactly the outlet I was looking for, a hyperlocal news site which published daily.

Sign Up for E-News

 

Q: What did you do before you franchised your South Plainfield site? 

A: Prior to franchising TAPinto I was a regional vice president at a bank in charge of branches in three different counties, which required a lot of traveling.  I started my career in banking over 30 years ago and advanced thru the ranks over the years.  I am also a former councilwoman, and have always been very active in my community. My banking and business development experience has been invaluable in making TAPinto successful. TAPinto is in the news business. Without having a strong business foundation I think it would be difficult to run a successful site.

 

Q: Why did you want to franchise your own TAPinto? What makes TAPinto different or unique?

A: I franchised TAPinto because I thought it would be a great way to keep the residents of South Plainfield informed.  The residents were relying on a weekly publication, which didn’t cover the daily sporting events and other daily events in town. By the time the weekly paper in town published their stories it was old news.  In today’s environment there is little interest in old news. TAPinto is unique because it gives readers instant news centered around a community’s hometown. 

 

Q: What do you enjoy covering the most in South Plainfield?

A: I personally enjoy covering human interest stories, or residents/groups that give back to the community. These are items that mean the most to the community, and cannot be found in a regional news outlet. For instance we often run news on a South Plainfield resident living in places like Vietnam or how a certain sports athlete is doing playing in college. These hometown interest stories have become a staple of TAPinto South Plainfield, and cannot be duplicated anywhere else.

 

Q: Is TAPinto full time for you or do you still work outside of the journalism world? 

A: I retired from banking three years ago and work TAPinto fulltime and have never looked back.  As I said, my vast experience in banking, business development and customer service was the right recipe when starting TAPinto. It is a fulltime job. Like everything in life, it is what you put into it. I am always looking at ways new ways to do things. The news never stops. It is like the tide. It never goes away. There are no off days. If you put in the effort you will be successful. If you give half an effort expect to get half the results. 

 

Q: TAPinto allows businesses and users to post content on our sites, either for free or for a small fee. How do you think they can best utilize TAPintoSouthPlainfield.net? What sort of advantages do you have that other advertising platforms lack?

A: The biggest advantage is your hitting the market. TAPinto is saturated in the community. People that read the content, see the ad or read the press release are local. A billboard on route 287 is being read by people commuting from all over. I laugh when I see ads appearing in state/national news sites that may be viewed, but really have no value. What good is a banking ad when the closest branch is 100 miles away? That doesn’t happen with TAP. Your ad is seen by the people in your market. The market in TAP can be large. There are advertisers that are in 25 TAP towns. These are markets they service. So TAP has the ability to hit the target on both a large and small scale depending on the business and its needs.

 

Q: What are some of your business strengths? Your weaknesses?

A: TAPinto’s strengths are we dominate the market locally, but also have the ability to reach regionally. TAPinto is at local sporting events, council meetings and board of education meetings. The news is reported daily. Large regional competitors do not have the band-with to drill down and cover these items which matter most to the community. On the flipside our network of sites enable advertisers well beyond the boundaries of a single municipality.  

 

Q: Describe the TAPinto culture as a franchisee

A: TAPinto has a great team spirit. Each owner’s success helps a neighbors’ success. The owner Michael Shapiro, is the most positively driven person I have ever met. His infectious energy and support is the driving force behind TAPinto. The sites all cover the news, but the emphasis is different based upon the differences in each community. For instance, what is of interest in South Plainfield is different then what is of interest or importance in say Westfield or New Brunswick. We are all on the same team, but the plays we run to be successful may be different depending on the areas of operation. You need to know your community, and that is what the TAP network knows best.

 

Q: What are your goals at TAPinto? Any future plans for TAPinto South Plainfield?

A: My goal is continuing to be the eyes and ears of my market, I want to help brand all the businesses in community no matter what their size, TAP has something for everyone.

TAPinto Featured Franchisee is a bi-weekly column that highlights a TAPinto franchisee. TAPinto franchisees include public relations professionals, journalists, realtors, business developers, stay-at-home moms and dads and much more. 

"TAPinto Featured Franchisee" will show you how our franchisees made the jump to TAPinto.net, how its benefited them and why they love owning their own business.

Find out how you can join our team today!

The opinions expressed herein are the writer's alone, and do not reflect the opinions of TAPinto.net or anyone who works for TAPinto.net. TAPinto.net is not responsible for the accuracy of any of the information supplied by the writer.

TAP Into Another Town's News:

You May Also Be Interested In

Sign Up for E-News

Plainfield

Register Today for Summer Youth Courses Offered at Union County College

June 23, 2018

CRANFORD, NJ – This summer the Office of Continuing Education at Union County College is expanding its course offerings for youth ages 11-18. Classes are taught by NJ-certified teachers and subject matter experts that specialize in delivering high-quality youth programs. Classes begin the week of June 25 and run through August 23.

Classes offered include Introduction to Musical Theater, ...

Get Empowered to Help Prevent Suicide

June 9, 2018

Dear Editor:

Over the past week social media and the news have been filled with stories and articles encouraging people to seek help if they’re in emotional distress. There have been countless articles about the need to break the silence around the topic of mental health and suicide, and I am encouraged by the support people are extending to others.

Often, the death by suicide by ...

Murphy Signs Bill Ending Child Marriage Championed by Westfield’s Fraidy Reiss and Unchained at Last

June 23, 2018

WESTFIELD, NJ — Governor Phil Murphy signed a bill Friday that bars individuals under the age of 18 from marrying or entering a civil union. It was a major win for Fraidy Reiss, founder Westfield-based Unchained At Last, a nonprofit dedicated to helping women and girls in the US to escape or resist arranged/forced marriages and rebuild their lives.

This makes New Jersey the second ...

SRO'S - ENSEÑANDO POR EJEMPLO

June 17, 2018

Hay un grupo de oficiales de policía que les dan un servicio a nuestra comunidad de una manera notable. Todos los días estos hombres y mujeres se levantan, van al trabajo, y aseguran que nuestros hijos aprendan en un ambiente seguro. Los llamamos Oficiales de Recursos Escolares, pero son mucho más. 

Si llegas a la oficina de los Oficiales de Recursos Escolares en la ...

Empleando Nuestra Juventud 

Querido Plainfield, 

Todos esperan el verano; los días son más calientes y largos, y la madre tierra se pone su mejor vestido mientras las frutas se maduran en el sol y las flores ondean un alegre "hola". La gente comienzan los paseos de la playa o piscina, y las juntas de barbacoa en los patios son necesarios en los fines de semanas.

Aquí en la ciudad de ...

Meet Toran Smith: Union County All Star

June 18, 2018

Plainfield resident, Toran Smith, age 16, has been selected to play on the 2018 Union County underclassmen all star team.  On June 10th, the Union County All-Stars played against the Hudson County All-Stars at Kean University.  Smith played third baseman. 

Smith, a junior at Union County Vo-Tech magnet high school, is a Junior infielder on the Plainfield Cardinals Varsity ...

'Half Time' delivers with sterling cast

MILLBURN, NJ – The Paper Mill Playhouse is putting on a smashing new production of “Half Time” to round out its current season.

With actress Georgia Engel in an engaging performance, the cast also features Donna McKehnie, Andre De Shieilds and Lilias White, among a host of other talents.

The musical centers on an effort to have seniors perform a dance number during ...

'Half Time' lights up Paper Mill stage

‘Half Time’ turns the tables on aging in gleeful production

By Liz Keill

MILLBURN, NJ – The Paper Mill Playhouse is putting on a smashing new production of “Half Time” to round out its current season.

With actress Georgia Engel in an engaging performance, the cast also features Donna McKehnie, Andre De Shieilds and Lilias White, among a host of other ...

The Woman in the Window by A.J. Finn

The Woman in the Window by A.J. Finn (William Morrow, 2018)

 

A friend, whose opinion on literature I respect greatly, reported to me recently that she had just finished reading A.J. Finn's debut novel, The Woman in the Window. Of it she said, “I wish I hadn't finished it,” which I interpreted to mean, “It was so good I'm sorry that I finished it.” ...

When the Men Go Off to War by Victoria Kelly

When the Men Go Off to War by Victoria Kelly (Naval Institute Press, 2015)

Victoria Kelly's first published volume of poetry, When the Men Go Off to War, is a wonder in that poems can be written so beautifully about the subject of war. Each poem is a jewel, polished and colorful, glittering with elegant imagery, and rich in emotional wallop. The book, divided into three sections, ...

The Queen of the Big Time by Adriana Trigiani (Ballentine Books, 2005)

            The Queen of the Big Time by Adriana Trigiani, a New York Times best selling author, was recommended to me by a young woman who actually came from the town of Roseto, Pennsylvania, the place where the novel is set. “The author did such a wonderful job of describing how the town actually is,” said the young lady.

The Great Alone by Kristin Hannah (St. Martin's Press, 2018)

            What is the “final frontier” on the Earth's surface? Many people would say Alaska, the 49th state, which was added to the United States fifty years ago. Once one has traveled to that remote land, it is impossible to forget the magnificence of the terrain and beasts. Floating by ship in Glacier Bay, surrounded by ...

The Man in Room 306 at the Luna Stage, West Orange, NJ

            The Luna Stage, a Jersey theater gem, chose to revive its 1995 world premiere drama, The Man in Room 306, to commemorate the 50th anniversary of the slaying of Dr. Martin Luther King, Jr.  Starring Jamil A.C. Mangan as Dr. King, this 90 minute production portrays Dr. King in the last hours of his life as he struggles to write a speech for the Poor ...

Into the Water by Paula Hawkins

Into the Water by Paula Hawkins (Riverhead Books, 2017)

 

I wanted to like Into the Water by Paula Hawkins because I had enjoyed her previous novel, The Girl on the Train, which was a suspenseful thriller. However, when I finished reading the first part of the Into the Water, I realized that I had not absorbed anything that was happening in the story. I blamed myself for not paying ...