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TAP Into Another Town's News:

TAP Into Another Town's News:

Email is Key to News Publishers Clawing Back Advertising Dollars from Social Media

Many news publishers are struggling to produce enough advertising dollars to be sustainable, with many now erecting paywalls or going the non-profit route to attempt to stay in business. However, publications would be wise to think about what advantages that they can bring to a potential advertiser that social media cannot offer. One such tool is email.

Any publisher who has stayed on top of ...

How a Change of Plan Led TAPinto's Newest Franchisee to Stay in Princeton

PRINCETON, NJ -- Richard Rein had a 4-month plan.  He was going to work with a Princeton University professor, who was teaching a class on expository writing.  After that, head north.

“My original plan was to move to New York City where the action was,” Rein said.

That was nearly 4 decades ago.  He never left.

Today, Rein is still in ...

How Content Marketing Can Benefit Your Business

NEW PROVIDENCE, NJ - You already have a fancy website your customers use.  It's a crucial aspect of building your business.  But alone, it likely won't be enough to get the job done.  Business owners need to invest in content marketing.

Think of it like this: the owner of a pizza restaurant writes a column on rolling pizza dough.  The brewmaster of a popular ...

Steps to Minimize Your Chances of Developing Breast Cancer

Breast cancer has affected millions of women worldwide, and chances are you or someone you know has been impacted by this disease.

Though there is no known way to prevent or cure breast cancer, there are steps you can take to reduce your risk, especially if you take action while you’re younger and healthier. Here is a list of things you can do and lifestyle changes that could reduce the ...

It’s Pumpkin Season! 5 Healthy Fall Recipes You’ll Love

Hello, pumpkin season!

Pumpkin is not only tasty, it’s also a superfood because it is high in Vitamins C and A, which help with eye health, boosting immunity, heart health, and more! Below is a list of five creative and tasty recipes that include this delicious and nutritional fall produce.

Pumpkin Muffin

Who doesn’t love a muffin on a crisp fall morning? These muffins are ...

How to Eat Mindfully (and Why It’s Important)

Everyone’s relationship with food is unique. Some people may love the act of cooking and eating a meal, some people may not know how to cook, and others may feel eating is just another item on their to-do list. Unfortunately, many of us tend to rush through our meals, often sitting in front of the TV or focusing on other things when eating, and that usually means we’re not really ...