RED BANK, NJ: The New Jersey Department of Community Affairs and their Main Street New Jersey program announced on February 11 supplemental awards as part of their COVID-19 Relief Grants.

The Red Bank RiverCenter was awarded a total of $110,000 for an outstanding job in assisting our downtown to survive and thrive during the shutdown and capacity limitations through their “Broadwalk” initiative.

Broadwalk closed 2 blocks of Broad Street to vehicular traffic providing outdoor dining and a retail plaza in the center of its downtown.  It first started on weekends and then ultimately went 24/7.  It was critical to the survival of many of these businesses.

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“The Main Street NJ grant was a lifeline for Red Bank RiverCenter and its businesses.  RiverCenter received $110K of which nearly 55 percent of the funding was reimbursed directly to our businesses for unanticipated COVID-19 expenditures, said RiverCenter Executive Director Laura Kirkpatrick.

We used other funds to purchase equipment and supplies to support safe, socially-distant outdoor dining and indoor shopping in the special improvement district.  One of the unique uses of the funding was for the curbside pickup signage program for restaurants and retailers that’s become central to our COVID recovery efforts,

We were also able to expand our successful “Date Night In” promotion to curate weekly selections of food, beverages and retail items such as flowers, candy, candles and spa items.  The grant helped with defray marketing costs of the program which was designed to keep Red Bank in the hearts and minds of people looking for a night out. Thank you, Main Street NJ!”

To watch a very cool video on the Red Bank “Broadwalk,” click HERE.

Now, go out and have a couple of pops, order a meal or take some home!

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