RED BANK, NJ: The Red Bank RiverCenter was notified yesterday by the New Jersey Department of Community Affairs (DCA) that they would receive a grant of $85k to assist them in their continued recovery and revitalization from the COVID-19 pandemic and economic crisis.

The Red Bank RiverCenter is a non-profit formed in 1991 to support downtown shopping and the local businesses.  The DCA awarded 11 business district management organizations throughout the state a total of $1.6 million.

In a statement to TAPinto Red Bank, Laura Kirkpatrick, Executive Director of the Red Bank RiverCenter said, “In securing the COVID-19 grant, RiverCenter will be able to provide direct fiscal relief to businesses, improve safety and cleanliness in outdoor areas, increase marketing support, upgrade office technologies, and recoup some out of pocket expenses.

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RiverCenter had to turn on a dime and refocus our efforts to helping our businesses stay afloat: activating and promoting curbside pick-up, outdoor shopping and dining, streateries, and the creation of Broadwalk.

We have had many partners in reacting and adjusting to COVID-19: Much thanks to the Red Bank Visitors Center, the Red Bank Business Alliance (RBBA), and the Monmouth County Board of Chosen Freeholders for stepping in to help cover some of the costs over the last few months.

The Mayor and Council listened and supported the business community throughout this very long and stressful year.  Borough staff, in almost all departments, have been helpful, responsive, and professional.

Our goal for the 2020 holiday season is to light the town and get shoppers and diners to visit Red Bank - in person or online - during the holiday season. Shop Local, Shop Small, Shop Red Bank,” said Laura Kirkpatrick, Executive Director of the Red Bank RiverCenter."  

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