RED BANK, NJ:  The meeting opened with a presentation by Spitball, a Red Bank based branding and marketing firm hired by the Red Bank RiverCenter.

A PowerPoint was utilized by Spitball representatives Sam Underwood and Nick Velardi to provide the highlights of the branding theme and concepts.

TAPinto Red Bank attended the launch of the branding campaign last week.  To read that article and see Spitball's ideas, click HERE.

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In a discussion that focused on targeting advertising, Mayor Pat Menna pointedly questioned James Scavone, the Executive Director of the Red Bank RiverCenter, asking, “How about launching (a marketing campaign) for people outside the area?  I’m not talking about the traditional (print) outreach.  Advertising that doesn’t get converted does no good, because they’re already here.  I think you should advertise to people who are not here.”

Scavone, replied, “Most of our advertising is either digital, out of home network and social advertising, and (with our budget), we have to consider what’s most effective.”

The council passed two resolutions to make it safer at two very busy pedestrian crossings:

● At the intersection of West Front Street and English Plaza, a push button activated pedestrian flashing beacons will be installed.  To read the resolution, click HERE.

● At the intersection of Broad Street and Pickney Road (located diagonally from the SuperFoodtown Supermarket), in-street pedestrian crossing signs will be installed.  An agreement with Monmouth County must be reached as they have the authority over this county road.

In other business, the council;

● Adopted an ordinance for fire inspections to go from once per year to once every three years.  To read the ordinance, click HERE.

● Approved a resolution for the LOSAP or Length of Service Awards Program.  This serves as a pension program that would provide $1,500 to eligible members of the Fire Department and First Aid Squad and is offered to reward the volunteers and retain them.  To read the resolution click HERE

● A resolution for a property tax reduction in the amount of $250 for veterans and widowed spouses of veterans who served in active duty during war and other times of emergency was approved.  To read the resolution, click HERE.

The public comments brought forth Red Bank resident Jonathan Penney, who spoke passionately about the lateness of the council recognizing Hispanic Heritage Month.  Penney is running for Borough Council on the GOP ticket.

Speaking in Spanish for his opening statements, Penney said, “This is not me campaigning, but to say something like this, eight days after the fact, and we (Red Bank) have a Hispanic population that is 35%, give or take.  You to use it (the Proclamation), as some sort of baloney resolution, I would really like to know what that resolution does for that population.”

Mayor Menna related that this issue was not brought up last month because the council meeting was canceled due to the Jewish holiday.  “This (Proclamation) is an expression of our municipal appreciation for the Hispanic contributions to the Borough of Red Bank.”

To see the full agenda, click HERE.

To watch a video of the entire meeting, courtesy of Suzanne Viscomi, click HERE.

The next regular council meeting will be held on Wednesday, November 13th, Borough Hall.

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