The Bayshore

NEW PROVIDENCE, NJ — Publishers invest significant time and financial resources in building their audience. No one has the right to have their content placed in front of the audience you’ve built. Public relations firms and others say their content is newsworthy and they get paid a lot of money to try to make that case to publishers every day.

Drawing the line between news and ...

NEW PROVIDENCE, NJ — TAPinto Founder and CEO Michael Shapiro was a recent guest on Sergeant Marketing's Milestone Mindset Live speaking about Local Marketing in a Digital World. The series helps viewers attract and retain clients and donors.

Shapiro and host Nancy Sergeant talked about a number of topics, including the value of local marketing in the post-pandemic economy, how ...