COLUMBUS, OH - A report from Nationwide Insurance shows that August is the deadliest month for driving. The report is based on data from the company's customers and the Insurance Institute for Highway Safety. 

According to the report, Nationwide members reported more accidents in August 2016 (60,976) than any other month over the last four years. 15,914 people died in motor vehicle crashes in August during a five-year span (2012-2016), ranking it as the deadliest driving month of the year, according to the Insurance Institute for Highway Safety.   

 August 2 is the deadliest driving day of the year. There were more traffic fatalities (505) due to motor vehicle crashes on this date than any other of the calendar year over a five-year span (2012-2016), according to the Insurance Institute for Highway Safety.                                 

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Data collected from Nationwide's SmartRide program from drivers across 22 states shows that the biggest contributing factors to auto accidents are hard braking, suddenly speeding up and time spent in congested driving conditions.

Based on more than 600,000 members and more than 1.3 million vehicles enrolled in the SmartRide program last August, Nationwide has identified which states show the highest frequency of factors known to contribute to auto accidents:

Nationwide's data clearly identifies Friday, between 9 a.m. and 4 p.m. as the most aggressive time of the week for drivers. During this timeframe, drivers' habits behind the wheel show more instances of hard braking and faster accelerations than any other time of the week.

"These critical pieces of data about driving habits have been identified as some of the leading contributors to auto accidents," said Teresa Scharn, Nationwide associate vice president who helps build and manage the insurer's telematics program. "When drivers are armed with this information, they can make necessary adjustments to their driving behaviors that will help them be safer drivers."

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