Prior to starting The Alternative Press of Roselle/Roselle Park, Kathy started a non-profit organization "Roselle 24/7" dedicated to providing outreach and information to the residents of Roselle as well as student scholarships, medical screenings, and health care opportunities.
The franchising of The Alternative Press of Roselle/Roselle Park site is in keeping with TheAlternativePress.com's goal to locate local residents who are qualified and invested in keeping local residents informed of local news, sports, entertainment and events, while also ensuring that local businesses who promote their products and services to a purely local audience, will prosper and grow. These professional business people are well-known and respected in their own communities, and want to ensure the prosperity of their own towns, while forging an exciting and involved local lifestyle for themselves and their families.
According to TAP founder and Chief Executive Officer Michael Shapiro, "It's gratifying to have developed a local journalism model that allows others to build a solid business that offers quality of life and the ability to give back to the community. Much of every dollar made by our franchisees goes right back into the community."
"We stand with our local businesses in our towns. We are all about local helping local," he added.
The Alternative Press was founded in 2008 and is the first all-online newspaper to receive accreditation by the New Jersey Press Association.
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TheAlternativePress.com, founded by New Providence, New Jersey residents Michael and Lauryn Shapiro, is accredited by the New Jersey Press Association and currently has more than 1,700,000 readers. The all-online hyperlocal news site boasts more than fifty columnists, a full-service Community Calendar, Business Directory, and real estate listings.
TheAlternativePress.com currently covers hyperlocal daily news and information in Berkeley Heights, Chatham, East Brunswick, East Orange, Livingston, Lower Providence (PA), Madison, Maplewood, Millburn/Short Hills, Milltown/Spotswood, Montville, New Providence, Paterson, Plainfield, Randolph, Roselle/Roselle Park, Scotch Plains/Fanwood, South Orange, South Plainfield, Sparta, Summit, Warren, West Essex, Westfield, and West Orange, NJ.
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