NEW PROVIDENCE, NJ - The TAPinto Collaborator of the Year for 2020 is Fred Smith from TAPinto SOMA. 

Since purchasing the TAPinto SOMA franchise in 2015, Smith has played a major role in promoting TAPinto’s mantra of collaborative media throughout the network. 

His focus on support to the TAPinto organization can be felt throughout the entire company. Smith actively takes part in every month webinar and education opportunity that is offered. He also is a member of TAPinto’s Franchise Advisory Council, which provides feedback and support to the corporate office.

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“Fred Smith is the epitome of what it means to be collaborative,” TAPinto Founder and CEO Michael Shapiro said. “Fred is always the first person to offer his assistance whenever he is asked. Fred is the definition of a team player and has played a major role in our success.”

Smith believes that collaboration is key to making TAPinto successful. 

“Collaboration gives the opportunity to exchange ideas, assist or get assistance with marketing and content ideas,” Smith said. “I like the ability to get help and be helpful and be a part of new projects and policies.” 

Through his role on the FAC, Smith sees a bright future for TAPinto, including “continued growth both in terms of content and recognition by the community we serve that we are the best source for real news and growth in revenue serving more clients.”

“We are the best local news organization,” Smith said. “From a franchisees’ standpoint it’s a great organization with support when needed, systems that work and all the pieces in place to make it possible to succeed.”