ROSELLE, NJ - In an effort to increase digital traffic The Borough of Roselle Park will be entering each person who invites 10 friends to like their Facebook page into a raffle.

The event that the borough is calling Facebook Friday will be from 8 a.m. to 5 p.m. on October 16. The prize is a $50 gift card to Costa’s Restaurant & Pizzeria on Chestnut St. The winner will be announced at 5:30 p.m.

“To effectively communicate with residents, we need to come to them, on the platforms they use to communicate,” said Mayor Joe Signorello III. “Through online events like Facebook Friday, we want Roselle Park residents to know your local government is here, it is active, and always accessible to you.”

The borough encourages any resident who does not know how to invite someone to like a page to send them a Facebook message to receive directions.